Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Do Now: Watch the following TV ads.

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Presentation transcript:

Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Do Now: Watch the following TV ads for Old Spice body washes: Who is the target market for the old spice body wash commercials?

Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Assignment: Continue working on the Body Wash Worksheet

Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Conclusion What is the overall theme for your body wash? Who is your target market? How does your theme reflect the preferences of your target market?