Exploration and Practice of a New Type of CSR Introduction to Little Bird ’ s Project on Enterprise Workers ’ Communication Hotline Service NGO---Little Bird Mutual-Aid Hotline for Migrant Workers June 6, 1999-Oct. 19, 2015

 Little Bird Hotline, established in 1999 by a migrant worker, is one of the most influential labor NGOs in China, providing legal services and urban integration intervention and support to individual workers. During the 17 years’ development, Little Bird has cooperated with 21 international organizations, foundations and enterprises by implementing 85 projects, benefiting 860,000 workers directly and 1,100,000 workers indirectly.  The year of 2012 is a turning point for Little Bird. Little Bird began to provide hotline services for international enterprises in this year, covering about 720,000 workers. Introduction to Little Bird

Content Little Bird Enterprise Workers’ Hotline Why ？ What ？ Advantages Case Share Development Strategy

In recent years, workers’ strikes show an increasing trend. In May, 2010, the strike in Honda. In 2010, the Foxconn's workers jumped from building. In April, 2014, the 40,000 workers' strike in Yuyuan, Dongguan. In May, 2015, 2750 workers' strike in Lide shoe factory.( 120, 000,000 RMB) Challenge for enterprise: the powder- keg-like labor relationship According to an incomplete statistics from labor NGOs, there were more than 2,000 strikes involving more than a million workers in Guangdong in 2014.

How strikes happen? lack of effective communication workers' opinions contradictions and disputes conflicts and strikes High turnover rate increased cost harmed economic profits strike a severe challenge Companies have the possibility to cooperate with “third parties” like Little Bird to avoid strikes and contribute to a better work environment (win-win economic pattern)

Little Bird’s Hotline Mode ： What’s H + ？ Opinion Collection Assist to solve problems Read and borrow books Collect opinions Learning center Climb mountains Recycling Hiking Enterprise Workers’ Hotline Hotline Service Library Outdoor Activity

Project Cooperation In August 2012, Little Bird began to cooperate with an Irish company, by opening workers ’ communication among its two factories among 6000 workers. By the end of 2014, Little Bird has received 3,243 hotline calls, handled 372 workers ’ opinion cases and organized 27 workers activities. Now, there are 8 full-time staff working for this project which covers 20,000 workers in 5 factories in Shenzhen and Dongguan.

8 Quotation of the company's Sustainable Development Report in 2013 In 2013, by running Workers ’ Communication Hotline Service, 51% workers work in this company for more than one year but only 15% staff stay in the company for more than a year in 2012.

Future & Trend of CSR 1. Companies should pay more attention to build and practice CSR 2. The new type of CSR with NGO’s participation shall be an important part 3. Companies shall focus on the real participation of workers to the CSR

Cooperation with the German institutions From 2006 to 2015, Little Bird has cooperated with 5 German institutions and implemented for 16 projects, concerning protecting the rights of migrant workers, promoting their ability to integrate into the city and better use media resources.  The German Embassy  The MISEREOR  The Evangelischer Entwicklungsdienst (EED)  The Rosa Luxemburg Stiftung  The Brot Fuer Die Welt (Bread for the World) Here is a link to the latest project in cooperating with the German Embassy in 2014, shooting stories for migrant workers.