Sales & Marketing Intern Chelsea Campbell

Introduction Alpine Country Club Supervisor: Liane Boucher, Director of Sales & Marketing Worked directly with her as her assistant 35 hours/week on average

Introduction Major Accomplishments: – Booked 3 weddings for 2013 at Alpine – Worked a Bridal Expo at Twin River as an exhibitor – Built relationships with other wedding industry professionals – Worked on new Promotional Booklet for Alpine Events

Personal Goals Learn the ins and outs of wedding planning Meet industry professionals & network Learn how to market and sell a venue Experience what happens in the execution of a wedding Learn banquet operations Gain more event, sales, and marketing experience

Organizational Overview History Cranston, RI 18 Hole Golf Course Private, Not for Profit Club Founded in 1946 Opened in 1960 Weddings, Birthdays, Mitzvahs, Bereavements, Galas, Prom, Anniversary Parties & Showers

Organizational Overview Alpine’s ‘Event’ Mission “Each event here at Alpine is special and important. Your and your guests' needs are taken care of by our well-seasoned Banquet Manager and service staff. Our delectable menus are sure to satisfy your palate, and the view is sure to create the perfect background to any gathering”

Organizational Overview Organizational chart Banquet Capitan Henry, CFO Nick, Club House Manager Liane, Director of Sales & Marketing Dina, Membership Director Jen, Dining Room Manager Chef John, Executive Chef Ivone, Accounts Payable Scott, Greens Superintenden t Eddy, Golf Pro Board of Directors (Members) Member Dining Room Staff Banquet Staff Sous Chef, Cooks, Kitchen Staff Greens Staff

Organizational Overview My Role & Responsibilities at Alpine: Develop marketing materials such as menu packets, new promo brochure, update website, update The Knot, Wedding Wire, & Wedding Book. Assist at Twin River Bridal Show

Organizational Overview My Role & Responsibilities at Alpine: Booking & meeting with clients for appointments Give tours & Discuss menus/pricing Help clients make decisions & Making sure their needs are met Develop Floor plans & Layouts

Project Review Process No specific project Assisted in many areas New Website – live in June New Promotional Book Checking for Reviews Twin River Bridal Show, following up with brides

Professional Skills 1.Communication: Improving in the way I speak with clients on both phone and s 2. Problem Solving: Fundraiser Floor Plan 3. Time Management: Being on time, Booking appointments for clients

Personal Reflection Gave basic knowledge and ‘technical’ aspects of events to apply to this internship Weddings & Ceremonies Private Club Management Facility Operations Marketing Event Management