Online Marketing

Types Marketing Link Building Content Marketing Search Engine Optimization(SEO) Social Media Marketing Advertising

Marketing Collection of s in bulk with insights Sending bulk s to potential customers Generalized targeting Audience targeting

Marketing Advantages Easy to do High success rate with audience targeting High volumes with general targeting Spreads Awareness in bulk

Marketing Disadvantages Excessive general targeting leads to spamming Loss of Brand Name Audience targeting has limited scope

Link building Sharing Smartican.com link on other websites Audience targeting General targeting

Link building Advantages Increases visibility on web Improves search ranking Most people read it High percent of click rate

Link building disadvantages Links get removed/user banned General targeting leads to spamming Audience targeting has limited scope Links from low grade websites cause harm

What is a webpage? A webpage is a document on the web Each webpage has a unique url Example: smartican.com/honey

Contents of a webpage Title: Found on top of the page in the browser task bar

Contents of a webpage Keywords: Each webpage can be given a set of keywords, which can help describe the contents of a webpage Keywords help webpages appear under keyword search results on search engines Not visible on webpage

Contents of a webpage Description: Each webpage can be given a description, which can help briefly describe the contents of a webpage in full senesces Description of a webpage appears under search results on search results Not visible on webpage Does not help in search results

Contents of a webpage Body: All content visible on a webpage comes under the body of a webpage Contains all images, text, videos Images and video are programmatically associated with related text

Content Marketing Generate good quality content on website Content should be unique, valuable, relevant, and useful to public Content includes all parts of the webpage

Search Engine Optimization SEO A Big part of content marketing Techniques that make a webpage appear on top of search results Gets traffic without doing anything again and again Google is the best Unique and relevant content is the key Content not easily available but searched for is awesome!

How Search Engines Work No search engine know which website has more visits 30-40% on number of links to the webpage and website 20-30% on content. Search engines guess what content is unique and valuable 10-20% on programming of webpage No one knows about the rest

Ranking of webpage parameters Name of webpage url Title of webpage Links to website Keywords Content : 1) Videos 2) Images 3) Text

Social Media Marketing Essential part of content marketing Sharing of webpage urls among users of social media Creating contests on social media Sharing links on trending tags or people Excessive sharing make things go viral We will not do this ourselves

Advertising Ads for desktop website Ads for apps

Desktop Website Ad Types Google search ads Text Ads Banner ads: square and bar Video Ads Pop-up/Tab-up ads Interstitial

Google Adsense Best for advertising on the web 90% of websites use adsense Adsense is for advertisers Adwords is for publishers

Google Search Ads Appears when someone searches on google We set search keywords for our ad to show We pay CPC(Cost Per Click). This depends on the popularity of the keyword(s) we choose. Every keywords has a different min CPC. We bid above the min CPC. Ads are shown in order of max CPC.

Text Ads Look like search ads Distributed across google ad network. Min CPC is $0.01. Ads shown in order of max CPC

Banner Ads Bit more Expensive than text ads Min CPC is $0.01. Ads shown in order of max CPC

Cost Per Mille(CPM) Mille ->thousands Cost of showing(impressions) an ad 1000 times Sometimes available with CPC(not AdSense) Starts from $.05. Goes up to $10-$20 Sometimes beneficial than CPC Depends on CTR(Click Through Rate)

Video Ads Shown at the start of a video Very helpful to showcase something Expensive CPV(Cost Per View) more than $.1. Shown in order of max CPV. View is counted only if who video is seen Effective screen presence and recall Click redirects only to youtube video

Pop-up/Tab-up Ads New windows/tabs open when browsing some websites Very cheap CPMV(Cost Per Mille Views) starts at $0.05 Very good for Making people interact popads.net is the best People may close window without looking at the ad

Interstitial Ads Shown within other websites when browsing Cheap People have to look at the ad for at least 5 seconds Adfly is the best

Ad Targeting Show ads where the target audience is! Website categories can be selected Website keywords can be selected Locations can be selected

Tools Google Adwords Google Trends Alexa Google index pages

Adwords Where we advertise Keyword planner tells you how many unique people searched for something on google Display Planner tells you how many websites using google network use the specific keywords. Helps make projections of reach Search ads, text ads, banner ads, video ads

Google Trends Help predict and project the future of a google keyword by looking at the popularity graph and actual results of adwords’ keyword planner

Alexa Can help in telling popularity of website Not exact Rank approximate around 50% +/-

Google index pages Can help in knowing content of website Use (site:example.com) Tells approx. of how many webpages exist Genuineness of website

Mobile/App Advertising Ad networks: admob, inmobi Banner ads Video Ads Interstitial Ads Clicking ad redirects to store or app if installed

Online Articles/Reviews Find websites/people that can write about your work for free. Many websites/people do! Looks for websites that do app reviews Add our app to all websites that give app reviews or showcase apps Good way for link building, creating awareness, and building a brand name