Travel & Tourism Domain Our Vision for Coming SLH Information Project （DISCUSSION） 「New Wave to UN/CEFACT SLH」 1 Drafted by JTREC Managing Director Akio SUZUKI JTREC Adviser Kazuo HOTTA Updated

2 Development of SLH Global e-MarketPlace 1)SLH Commerce System Development and Promotion Planning（SLH 2 nd Stage) 2)Travel agencies should be provided with Innovative DTI Database, which could let travelers come to stay SLHs 3)Create SLH Global e-MarketPlace SLH DB UN/English SLHs Database in each country Value added travel Data International standards SLHs SLH Commerce System Japan AFACT Countries Cultural, Historical, Local SLHs Vale added services provided by each country ① ② Graph DB Travel Agencies Travel Service Companies Coordination with existing web sites

3 Specifications for information exchange SLH UN Standard APIs Local language (Data user) ・Travel related businesses ・Travelers SLH Global e-MarketPlace Business Story ① P roviding value-added data from left to right Local language of each AFACT country SLH Data （Contents holder） ・SLHs of each AFACT country

SLHs ・Travel related businesses ・Travel agencies ・Travelers SLH contents provider ・ SLH system ・UN Standard Data ・Editing KIT(API） ・sale ・reservation Travelers Summarized Vision ・Marketing for FIT,SIT ・Sale, reservation Original data & Latest data (Contents holders) Open Reference SLH Global e-MarketPlace Data Reference Architecture 4

AFACT SLH e-MarketPlace Ryokan Korean SLH Market Taiwanese SLH Market Thai SLH Market Iranian SLH Market Indian SLH Market Japanese SLH Market Minsu 5 Business Partner （Understanding among AFACT member countries for SLH 2nd Stage Pilot Project） ・Lodging System ・Marketing & Revenue Planning

6 Travel Agencies Travelers Travel Service Providers Wide AreaLocal Area SLHs (Ryokansand Minsus) Sightseeing Spots,Gifts and Crafts,Cuisines Events/Local Activities Place “SLH Global e-Market” offers Travel Agencies and Travelers Value added Services × Travelers desire to “Search web sites horizontally and vertically”.

①Interoperable Architecture ・Internet ・Mobile ・Open Source ・Cloud （・UN/Standard format） Share AttentionInterest Search Action （Attention of a traveler ） （Search for information） （Interest of a traveler） （Decide a travel product to buy) （Share of information, comments, value analysis, etc.） Goal ■Focusing on information cycle of a traveler ・Interoperability with SNS/online sites SNS users while traveling share information among their SNS colleagues （Attention, Interest, Share of information） ②Helping travel related businesses in their marketing ■ Potential customers ⇒ First timers/Repeaters ③ Information cycle of a traveler ＜Before/ During/ After traveling＞ 7 SLH Global e-arketplace ■Easy interoperability between systems DTI SLH Enhancing SLH Global e-MarketPlace by 3 Phases

8 To increase colleagues During traveling Before traveling After traveling Travelers SNS Providers Travel sites Web blog いいね Information, travel Products,etc. Travel agents, Travel related businesses, Publishers, etc. EC sites いいね Cooperation with travel sites & EC sites to increase business SLH Global e-Market and SNS Storing Sharing Reviewing （Minsu/Ryokan） SLH e-Market Place SLH owners SLH e-Market

9 ■JTREC Intension Japanese SLHs SLH International Pilot System AFACT SLH Global e-MarketPlace JTREC Regional sightseeing information・ Search system (ex. DTI, Graph DB) Taiwan/AFACT working Support to develop ・Encourage SLH owners to work with ・ Support to start ・ Intend to be a partner of the business Developing Model case ・Cooperating with regions ・Interchanging information with AFACT member countries Organization, Operation Japanese ・Travel related businesses ・Publishers ・Travelers ・ Encourage SLH owners to work with ・ Support to start

10 （Ref.） Graph DB

In between origin and destination a traveler can search: How many routes are there? What kind of sightseeing spots are there? What are the History, Culture, Scenery, etc.? What are the events in this week or month? Where are the restaurants you recommend? (1) Graph DB to search routes 11 (An image)

(2) Studying theme ：to create a sightseeing map which a traveler desires to have Intention ■ A traveler wants to have the total picture of the specified region ・Viewing the regional sightseeing map ・Searching multiple HPs of hotels ・Viewing HPs of transportation companies ・Locating restaurants ・Where are shopping centers to buy what items? ・How to access there? On foot access is available? ■ It is time consuming and troublesome for a traveler to view multiple HPs, change search tabs, etc. 12 Requirements・Needs ■ A traveler wants to get his own answers by viewing not only the sightseeing points the regional travel office recommend, but also the points to access by himself

13 Observe Data modeling ・Connection between elements ・Comprehensive picture Use of Query languages ・To create and operate data ・To search, update, delete data Share Attention Interest Search Action

14 白浜町 A: 「崎の湯」 波打ち際の露店風呂 白浜町 B: 「仏坂」 熊野古道大遍路 「富田坂」 A: 「崎の湯 」 波打ち際の露店風呂 熊野古道大遍路 B: 「仏坂」 Bus route (3) Relating data SPA! A Local Bus Runs Entrance of the pilgrim way ■To click any of nodes or connecting lines, you may view their properties. There is no need to change tabs ! Where is an entrance? SPA in a sea? What about the scenery? What is the route from ‘A:崎の湯’ to ‘B:仏坂’?