Set Induction Which do you prefer?. Marketing Principles & Web Design Collaboration Promotion and Presentation.

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Presentation transcript:

Set Induction Which do you prefer?

Marketing Principles & Web Design Collaboration Promotion and Presentation

How do we promote? Sales Promotions Trade Promotions Consumer Promotions Coupons Premiums Incentives Promotional Tie-Ins

Steps in Advertising 1. Identify the target audience 2. Determine objectives 3. Establish the budget 4. Develop he message 5. Select the media 6. Evaluate the campaign

Advertising Layout Color Usage Typefaces and Types Sizes Checking Proofs Position of Icons

PowerPoint as a Visual Aid’s Proofread Use 7x7 Rule Use PowerPoint as it was designed Slide Designs Slide Layouts Create PROFESSIONAL PowerPoint presentations

PowerPoint as a Visual Aid Do not wait for next slide Pause on purpose Limit text, pictures and animation Do not underline

When Giving a Presentation DO NOT Chew gum Act silly or giggle Talk softly or mumble Have hands in pockets Hide or stand in front of the board Look at the board while you talk

When Giving a Presentation WHAT TO DO Command the room; take control Project your voice Use eye contact Engage your audience Use voice inflection Prepare ahead of time

What does the audience hear? 7% Words 38% Tone of Voice 55% Body Language

Effective Delivery Techniques 1. Good Appearance 2. Pleasant and varied voice 3. Positive language 4. Excellent eye contact 5. Effective gestures and movement

Questions?