Forest Venues London Halls – Commerciality Insight led Resident focused Commercial 21 st January
1. Insight led – identified process bottlenecks “couldn’t get through” – answering machine switched off Lost bookings - increased response time to 48hrs from “4 weeks” Booking system - replaced manual booking system with online portable solution LBWF – discounts were causing losses and extra admin work chasing invoices 2
1. Insight Led – reduced conflict with clients 3 0 complaints since June 2015
1. Insight led – refurbished client journey 4
5 1. Insight led – refurbished VIP room
1. Insight led – income streams Targets for WAH, CAH & bars£691,000 Income streams2015/15 - Weddings£244,04260% - Concerts£68,98817% - Awards dinners & receptions£43,16210% - NHS Blood donors£16,9504% - Educational institutions£15,1213% - LBWF (at discounted rate)£9,7943% - Conferences£8,0502% - Exhibitions, fairs & festivals£3,0241% Weddings generate largest income stream - 70% of income 6
1. Insight led - wedding market Wedding market – Asian market worth £12bn, European £6bn 57% of people spend £1k - £10k on their wedding including venues, catering, décor, lighting & favours Spending behaviours 90.5% Wedding websites 83.5% Wedding magazines 74.8% Fairs & Shows Source: Confetti Wedding Report
8 2. Resident focused – launched website offering 10% discount
2. Commercial & resident focused – wedding fairs The Wedding Fair Excel 3-4 (Oct) and Asian Bride Live (31 Oct-1 Nov 2015), WAH 9 Guests: 3000+Venue bookings: ave £3,600 Database: 1000+Sponsorship: £9,712 Eventbrite: 902 registeredExhibitors contact: 200+ Twitter:700Exhibitors booked: 21 Facebook:812Total income (3 fairs): £46,000
10 £ 3. Commercial – tracking monthly income
11 Exceeded Target of: £691,000 X 3. Commercial – Strongest performance in last 5 years
Apr 26,592129,029151,694183,931148,853146,74335,38835,77650,29140,823 May 42,24240,98751,16469,41045,84118,09149,17545,37459,32437,500 June 52,06351,23762,41071,71364,64274,13422,74528,33352,30673,639 July 36,77033,61742,92548,30069,83129,20950,07557,30758,38953,355 Aug 33,37117,50332,11728,18243,47050,20458,85248,66632,29554,910 Sept 22,50342,63947,57831,13736,83131,72958,09229,79852,69888,495 Oct 31,22742,14139,31741,83146,00139,31960,92264,23351,515108,386 Nov 40,20244,76147,19836,51624,26317,54351,21431,29250,246110,747 Dec 26,61917,24626,25313,86928,95540,79420,32329,06845,35178,715 Jan 56,97331,49349,48340,68138,88337,84310,12637,82938,65459,042 Feb 38,45262,26330,30854,88733,02948,62744,03741,94240,433 Mar 50,89642,62567,04654,98857,40425,13936,17129,86831,674 Total 457,910555,541647,493675,445638,003559,375497,120479,486563,177705,609 Targets met for the first time in a decade Commercial – targets met!