1 University & College Sport Zena Wooldridge Chair, UCS

2 Background / Context 1. Non-student involvement in BUSA 2. Supporting the philosophy of student sport in the UK 3. Being athlete / customer focussed

3 += What can we achieve if we work together ?

4 What is UCS ? Members’ Association Directors of Sport Facility Managers & Operations staff Sports Development Officers/Managers Coaches Fitness instructors Marketing specialists Applied sports science/ medicine specialists Fundraisers, …………. HE & FE Mainly voluntary

5 What does UCS do ? MISSION: The pursuit of excellence in the provision, management and development of sport in higher & further education AIMS:  To achieve an integrated delivery of university and college sport.  To establish UCS as the lead body in university and college sport in the UK.  To support UCS members in increasing the strategic role of sport within universities and colleges across the UK.  To ensure that UCS is increasingly recognised as a key strategic partner in mainstream UK sport, both regionally and nationally.  To provide a range of relevant services and professional support.  To add value to the professional role of members in their institutions.  To promote the interests of members and of the sector with external agencies.

6 Resources BUSA: 15 paid staff 100+ volunteers Annual budget c £1m Annual subs up to £24k per institution UCS (Association): 1 paid staff 12+ volunteers Annual budget c £40k Annual subs £180 UCS (sector/collectively): 2,500+ staff annual budget £100m + Asset value of facilities ?? range of programmes

7 UCS ~ current agenda items Raising the profile of HE-FE sport regionally & nationally Effective representation on Regional Sports Boards Raising the profile of Sport within institutions Successful delivery of TASS how HE should deliver its part of the national strategy and regional plans for sport how to expand UCS’s capacity to deliver development of partnerships & network groups developing the business potential of UCS capitalising on web site potential developing our relationship with BUSA

8 The National Picture Changing landscape complexity into simplicity ? national strategic objectives (Game Plan) increasing participation improving performance at int’l levels major events national framework for delivery HE’s role in that delivery National Governing Bodies of Sport whole sport plans / one-stop plans devolution

9 INTENTION ANALYSIS ACTION IMPACT AIM To change the culture of sport and physical activity in England in order to increase participation across all social groups leading to improvements in health and other social and economic benefits and providing the basis for progression into higher levels of performance THE SEVEN KEY DRIVERS OF CHANGE TIME PRESSURES AGEING POPULATION WELL-BEING AND OBESITY LEVELS OF INVESTMENT UTILISING EDUCATION VARIATIONS IN ACCESS VOLUNTEERS AND PROFESSIONALS GAME PLAN ANALYSIS HENLEY ANALYSIS AND STAKEHOLDER CONSULTATION EMERGING ISSUES AND POLICY PRIORITIES MEASUREMENT THE NATIONAL FRAMEWORK FOR COMMUNITY SPORT IN ENGLAND December 2003 THE SEVEN MAIN OUTCOMES OF CHANGE INCREASING PARTICIPATION IN SPORT AND ACTIVE RECREATION WIDENING ACCESS IMPROVING HEALTH AND WELLBEING STRONGER & SAFER COMMMUNITIES IMPROVING EDUCATION BENEFITING THE ECONOMY IMPROVING LEVELS OF PERFORMANCE THE FIVE SETTINGS FOR CHANGE COMMUNITY City - Town - Countryside (Key Agencies of change ) HE & FE (Key Agencies of Change) PRIMARY AND SECONDARY SCHOOLS (Key Agencies of Change) WORKPLACE (Key Agencies of Change) THE SIX KEY POLICY AREAS FOR CHANGE LEGISLATION AND REGULATORY CHANGE PROMOTION AND MARKETING STRUCTURES AND PARTNERSHIPS INNOVATION AND DELIVERY STRATEGIC PLANNING AND EVIDENCE QUALITY ACCREDITATION AND IMPROVEMENT HOME (Key Agents of Change)

10 The Regional Picture Devolved strategic planning & resourcing 9 English Regions + Scotland, Wales & NI Regional Sports Boards ~ HE/FE reps Regional UCS Regional priorities & funding how should UCS (DoS) & BUSA (AU Presidents / divisions) work together at regional level ? how can student sport contribute to regional priorities ? how do you effectively convey those messages to RSBs, NGBs and other relevant bodies at regional level ?

11 The Local Picture (within the institution) diversity across the sector strategic positioning of sport within the institution single and influential voice for sport within the instit’n joining-up with other functions within the instit’n resourcing community provision shared and focussed objectives & priorities more partnership working more integrated delivery (eliminate gaps & overlaps)

12 World Class TASS Scholarships National League BUSA AU Clubs Intra-Mural Sport Active Lifestyles Community Progs Casual/recreational Community Clubs & Partners Start / Beginner Participation Performance High Performance

13 A more integrated approach within institutions ? more unified approach to strategic planning strengthening the student voice in sport at the right level better resourcing for Athletic Unions supporting the delivery of “student sport run by students for students” more integrated delivery of programmes eliminate the gaps & overlaps ensuring student consultation at all levels (not just AU)

14 The Future for Sport in Higher Education Growing strategic importance of sport within most universities HE is increasingly recognised as a strategic partner in sport, regionally and nationally Profile will increase if we speak with one voice Range of new initiatives will open more doors for HE Sport But, in order to capitalise on the opportunities …….. We must be clear in our strategic objectives They must be relevant (within HE, regionally and nationally) We need to be more proactive (rather than reactive) We must ensure we are (more) athlete/customer focussed We need to be effective & efficient in our (joint) delivery

15 BUSA-UCS Collaboration on …….. The support & delivery of performance sport Raising profile of university / student sport nationally and regionally Raising strategic profile of sport within institutions 2006 Fees ~ threat or opportunity ? Protecting time for sport (Wed afternoon debate) Effective competition structures Developing the Volunteering potential in HE sport Developing our commercial potential as a sector …………

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17 thank you questions