Agenda Monthly Update

Agenda  Announcements  Equine Network department updates  Sales  Print  Digital  USRider  HorseBooksEtc

Agenda Announcements

Sales Update  New sales organization around vertical titles  Success of AHFEH at AETA  New BETA Site

Edit Update  H&R on track to deliver a new magazine design for 2013, new blog launched.  All titles planning for 2013 edit calendar  Some Facebook monetization, with sponsored posts on behalf of advertisers.  Developing print/ebooks, several for release before end of year, AC SIP.  Hire of super-intern Lauren Feldman to replace Tom Wilmes as Associate Editor of AC.

Digital Update  Outsourcing development for websites  Organizing priorities for websites based on discussions with brand managers  Olympics program in Phase 2 (voting) until 8/29  Spin to Win Rodeo’s success in social media  Recent MyHorse webinar had 150 attendees  New digital store pages for all magazines on EquiSearch  iPad, Nook, Amazon Kindle, Google Play

USRider  Went over 20,000 members  Sponsor of Equisearch 2012 Olympic Games Freestyle Trailer Parking competition  Partnership agreement with the American Association of Professional Farriers (AAPF)  Made donation to U of F Large Animal Rescue fund

HorseBooksEtc  Website is getting a makeover!  New eBooks  Author webinars  Significant sales increase  Facebook reach and growth

Keep up the great work