Professional Communications Typographic Illustration for Communication 1Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

Typography in Design Graphic Designers choose the kind of typeface that enhances an overall design and speaks for itself as a part of that design. The term “typography” can be applied to anything which has to do with text, including captions, headings, names, logos, as well as illustration. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 2

This tourism ad for the city of Sydney, Australia is an example of typographic illustration of the Sydney Opera House. The text reads, among many other things, “Cuddle a koala” and “Surf at Bondi.” Art by Am I Collective, an Illustration and Animation Studio in Cape Town, South Africa Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 3

Australia Art by Am I Collective Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 4

Jelena Momcilovic, typography self portraitPentagram Design; Designer, Harold Burch Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 5

Consider a silhouette of a noun – baby, bomb, boot…. Think of a phrase; perhaps a description, lyrics or a well known verse that relates to the object. Use text that conforms to the silhouette to create the illustration. Brainstorming Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 6

Use markers to complete sketches. Final works may be hand drawn, collaged (ransom note style), or completed on a computer. Use the media that best fits the message that you want to communicate. Media Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 7