By Melany Dela Cruz-Viesca October 8, 2008 APA Community Development Data Center A Project of the UCLA AASC, National CAPACD, and U.S. Census Bureau CIC Program

 Complete Count Committees  Tribal Liaison Program  Targeted Outreach to Hard-to-Count populations  Language Support Program  Be Counted / Questionnaire Assistance Centers  Partner Support Program  Faith Based Organizations  Census in Schools  Immigrant and Foreign Born Outreach  Localized Promotional Materials  Thank You Campaign

 Total Budget: $24.7 million, Senate Bill 711  Administration: $2.865 million  State Agency Outreach: $2 million  County Complete Count Committees: $5 million  School-based Outreach Programs: $1.25 million  Nonprofit Questionnaire Assistance Centers: $4.9 million  Media Campaign: $8.7 million

PhaseDateActivities Phase I March 4- April 14 Outreach activities began, Publicized Advance Letter and QAC locations. Phase II March 8 - April 14QACs opened. Phase III March 10 - April 8 Motivated target communities to complete and mail back census questionnaires. Phase IV April 3 - April 14 Publicized enumeration process/Non-Response Follow-Up, "Oen Your Door." Phase V April 15- June 7"It's Not Too Late" to be counted outreach.

Target GroupSummary of Best Practice Samples Children 0-17 *Census related curricular activities that engaged the student's own creative sprit. Males 18-28*Community events for youth. African Americans *Major involvement from the religious leaders and congregations. *Mobile vans promoting the census at apartment complexes, stores and bus stations. *Events involving members of the Black Legislative Caucus. Latinos *In-language outreach, ethnic specific. *Outreach at Latino markets. *Events involving members of the Latino Legislative Caucus. *Emphasis on confidentiality.

Target GroupSummary of Best Practice Samples (cont.) American Indians *Outreach during cultural events such as pow wows, talking circles, and sweat lodges. Asian Americans/ Pacific Islanders *In-language outreach, ethnic specific. *Ethnic specific flyers with telephone numbers for in language assistance. *Outreach at ethnic specific markets. *Involvement from different religious groups and elected officials. *Events involving members of the Asian American Legislative Caucus. *Emphasis on confidentiality. Homeless *Peer outreach. *Involvement of a reputable homeless service agency. *Practical promotional items, i.e. T-shirts Migrant & Seasonal Farm Workers *One-on-one contact by known members of the community. *In-language public service announcements. *Canvassing highly frequented markets and stores.

Fall 2008Recruitment begins for local census jobs for early census operations. Spring 2009Census employees go door-to-door to update address list nationwide. Fall 2009Recruitment begins for census takers needed for peak workload in February – March 2010 Census questionnaires are mailed or delivered to households. April 1, 2010Census Day April – July 2010Census takers visit households that did not return a questionnaire by mail. December 2010By law, Census Bureau delivers population counts to President for apportionment. March 2011By law, Census Bureau completes delivery of redistricting data to states.

One size does not fit ALL! Messaging

Phone: (310) Fax: (310) Address: UCLA Asian American Studies Center 3230 Campbell Hall Los Angeles, CA