WELCOMEEffectiveRecruitingPreparation2015EffectiveRecruitingPreparation2015

Recruiting, and Join Scouting Night (JSN), is Not an Event, It’s a Process ! 1. It’s an organized marketing process designed to recruit new youth and volunteers within your unit. 2. As with any marketing event, you have to reach your target audience across many channels - You also have to target your marketing with a least 4 -5 methods of reaching new families. 3. Hold a good JSN Night and get parents to fill out applications on the spot. 4. You have to follow through and “close the deal”

Planning for a successful JSN: Marketing Outreach Your target audience should get 4-5 “touches” from you leading up to JSN. Here are a few examples: 1 - Flyer mailed to potential Cub/Scout families, introducing the unit and inviting them to JSN (through PTA directory) 2 - Flyer Distributed in the take home packet from school. (Most schools allow a Fall and/or a Spring Flyer) 3 - Booth at your PTA’s next community event and/or meeting. Also take names, s and phone numbers of interested parents. 4 – Setting up an information table at your chartering organization. 5 - Letter again mailed the Monday before JSN reminding them of JSN 6 - Possibly a column in your PTA’s newsletter. 7 - Remember to put up a couple of signs outside your school reminding them of JSN about 1 week prior. 8 - For those parents who expressed interest about JSN but did not show up, a phone call or after the event asking if they are still interested. Remember you need 4 – 5 “touches” to Market your Unit

You already know why it’s great or you wouldn’t be here. Now it’s time to tell everyone else. Arrive Early Set-up the room Have a welcome/sign-in tableSet-up chairs Put up projector and screen Hand out scouting Parent Guides, bookmarks, applications, pens, other Other suggestions? Welcome and then separate the potential cubs (or scouts, for Troops) from their parents. Plan for about one hour Pack leaders hold presentation/discussion with parents Cubs are entertained/educated by other Pack leaders Short and informal presentation of what Scouting has to offer and Q&A. For Tiger Cubs, important to get parents to step up to become new Den Leaders. Get the applications and dues check that evening! Stress that Cub Scouts requires parental involvement Don’t be afraid to ask for help – from others in the unit, and if necessary, from local BSA troop. Holding a Good JSN Night

Course of Action 1. 1.Meet with your Committee and set a date for your FALL JSN Now: Obtain electronic copy of PTA directory 3. 3.Mail out “Save the Date” letter to potential Cubs introducing JSN 4. 4.Drop off flyers to be put in children’s take home packets 5. 5.Participate in community program or a PTA event - Get contact info of interested cubs 6. 6.Monday before JSN: Mail reminder flyer to potential cubs 7. 7.Night Before JSN: Call/ interested parents as a reminder After JSN: Call/ interested parents who did not show at JSN.

What’s In the Fall 2015 JSN Box? What’s In the Fall 2015 JSN Box? Yard Signs Posters Adult Applications Youth Applications Parent Guides Registration Form Oct/Sept turn-in envelops Mini-Mags STEM Activity Join Scout Night Handbook Airplanes Wrist Bands Pencils

In Summary… Cub Scouting is a great experience for elementary school-aged boys and their families. Boy Scouting is a great experience for 6 th grade and older boys and their families Venturing is a great experience for girls and boys age Scouting, dollar for dollar, has quickly become more cost effective than most anything out there anymore NCAC is well-respected, organizationally strong and financially sound council. Most importantly – we’re a FUN bunch! Join Scout Night materials provided by your contributions through Family Friends of Scouting.