Standard 3.1.  Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal.

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Presentation transcript:

Standard 3.1

 Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal communication of information to inform, persuade or remind customers about products (goods, services and ideas)

 Print Media – Any printed medium  Newspapers  Magazines  Directories  Programs ▪ (Theatrical/Sporting)

 Broadcast Media -  Radio Ads  Television Ads

 Direct-Mail Media – mail or advertising to prospective customers  s  Sales Letters  Coupons  Brochures  Samples

 Outdoor/Transit Media –  Billboards  Bus/Taxi/Subway  Bus/Train Terminal Posters  Vehicle Wraps  Building Wraps

 Specialty Media –  Ad’s during movie previews  Pre-Recorded Telephone messages while on hold  Small inexpensive logo give away items

 Discuss as a class or small groups the following situations: 1. An international hunting & fishing expo is coming to your state. What form(s) of media would you suggest they use to advertise this event? Why? 2. A public Service 4+ year campaign on the risks of tobacco is looking for ways to reach the target audience of year old males in Salt Lake City. What form(s) of media would you suggest they use to promote this message? Why?