Audra Ricketts RabbitRabbit’s Creator Artist/ Actor Free Spirited, Doesn’t take herself too seriously.

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Presentation transcript:

Audra Ricketts RabbitRabbit’s Creator Artist/ Actor Free Spirited, Doesn’t take herself too seriously

Production Hand Made Estimated Cost $0.70 Retailers Buy For $2.50 and Sell for $500

What is Different about this Greeting Card Company? Company Motto: “Sex, Sap and Sarcasm” Ironic Reaching a different Target Market

What is the Target Market? Trendy/ Younger Customer Good Sense of Humor Not Easily Offended Women

How Is She Marketing To Her Target Market? Trendy Boutiques Around Town Yaletown Main Street South Granville Local Press From Trendy Magazines Vancouver Magazine, LouLou Cards Specifically for Women

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