Radio Panel: Planting on the Airwaves GWA Symposium September, 2010 Dallas, TX

Starting  AM or FM  Talk, Q & A, Variety  Air time, Day of week  Target Audiences – know your stations’ listeners.  Owner, Sales, Program Manager, Engineer  Garden Centers, Landscape Companies, Rental Companies, Farm stores, National companies What are your community radio options? Do they have a gardening show? If they do, what kind? If not, what would you want to offer? Who would you be trying to reach? Why? Who do you talk to at the station? How do you sell the idea? Research value. Plan your show. Who might be a sponsor? Are they already using radio in marketing? If yes, when & why? If not, why not? How many would you need? Local options?

Producing  Topic examples:  Basics  Flowers  Vegetables  Experts  Authors  Inventors  Gardens & Arboretums  Products  Local gardeners, growers….  Land grant university Who is YOUR target audience? Why do you want to educate them? What do you want to educate them about? How are you going to go about it? Do you have a passion for your show? How will you advertise your show? How many methods are there? What are you willing to try? How many topics? What are your resources going to be?

Maintaining & Growing  Yearly Calendar  Guest Guidelines  Disclaimers  Advertising  Promotions  Community Outreach  Bios  Business Cards Creating what you need as you go along Changing it up – experiment with Formats Creating interest Finding new topics, people, new outlets Staying on the air

Here’s the Dirt with Jon and Danville Master Gardeners Randy and Kathy WBTM 1330 AM Danville, VA Wednesdays, 11:10 – 11:35 am EST