NAMC Business Plan 2005/2006 Presented by: Dora Ndaba (Vice-Chairperson) Peter Dall (Council Member)

NAMC PROGRAMME 1 COUNCIL

NAMC INFORMATION AND KNOWLEDGE MANAGEMENT MEASURABLE OBJECTIVE Supply of marketing information to enable farmers to make informed business decisions. FOCUS Emerging black farmers in all provinces. TARGET To register farmers as direct recipients of information and send information to them using different communication methods. IMPACT Farmers will become knowledgeable about markets and will be able to make informed business decisions.

NAMC HUMAN RESOURCE DEVELOPMENT MEASURABLE OBJECTIVE To build capacity within the organisation in order to improve service delivery. FOCUS To train and develop Council members and staff in various skills TARGET To train all Council and staff in governance, leadership, management and technical skills. Number of Council members / staff trained, costs incurred, as well as time spent on training.

NAMC IMPACT Improved service delivery. Competent and motivated human resource capital. Awareness of compliance requirements.

NAMC OUTREACH PROGRAMME MEASURABLE OBJECTIVE To promote equitable participation in the agricultural production/marketing chain. FOCUS To create an awareness of the agricultural marketing environment, focusing on the emerging sector. TARGET To visit all nine provinces and hold 4 (four) workshops in each with a view to reach farmers. IMPACT Informed and market orientated farmers. Government will be informed about real issues on the ground.

NAMC PROGRAMME 2 FIELD CROPS

NAMC FOOD PRICE MONITORING MEASURABLE OBJECTIVE Assessment of the behaviour of basic food price movements in order to inform the government and the general public. FOCUS The focus of the study would be selected grocery retail outlets in urban, peri-urban and rural areas in the nine provinces. TARGET Food price data will be recorded every month at 10 selected price monitoring points in each of the nine provinces.

NAMC IMPACT Consumer awareness of food prices will be improved. Competitive food pricing by food outlets will be stimulated. Government intervention and food security programme will be better informed.

NAMC SORGHUM INDUSTRY MEASURABLE OBJECTIVE An understating of the South African Sorghum Industry throughout the entire value chain from production to consumption. FOCUS The focus of the study will be on role players in the sorghum industry: producers, processors, retailers and consumers. TARGET To engage stakeholders in the sorghum industry and produce a report by December IMPACT Better informed, organised and functional sorghum industry.

NAMC MONITORING OF AGRICULTURAL INPUT COSTS MEASURABLE OBJECTIVE Knowledge of cost of agricultural inputs as well as understanding of agricultural terms of trade (the relationship between input costs and output prices). FOCUS This study will be conducted twice a year; first before planting season of winter crops and again before planting season of summer crops. The study will be conducted on machinery and seasonal consumables) agricultural inputs such as fertilizers, seeds, insecticides, herbicides, feeds, packaging and labour. Five monitoring points will be sampled per province.

NAMC TARGET Engage input suppliers, in all provinces, on prices of agricultural inputs and produce two reports per year one before winter planting season and another before summer planting season. IMPACT Knowledge of input costs will enable farmers to make better and informed decisions as well as embarking on proper planning for the next production/planting season. Buyers of agricultural inputs may demand competitive prices.

NAMC PROGRAMME 3 HORTICULTURE

NAMC CUT FLOWERS MEASURABLE OBJECTIVE An understanding of the constraints and opportunities with regard to market access for small-scale cut-flower producers. FOCUS To study the marketing of the cut flowers by small- scale producers with a view to identifying constraints and opportunities. TARGET To engage small scale producers and other role players in the cut flower industry. IMPACT Better informed role-players regarding problems and opportunities facing small-scale cut flower producers.

NAMC SURPLUS IN THE WINE INDUSTRY MEASURABLE OBJECTIVE An understanding of the impact of surplus production on the wine industry. FOCUS To study the impact of surplus production on the wine industry. TARGET To engage producers, wine cellars, cooperatives and other role-players involved in the production and marketing of wine in South Africa. IMPACT Better informed role-players regarding the possible impact of surplus production on the wine industry.

NAMC STATUTORY LEVIES MEASURABLE OBJECTIVE An understanding of the possible implications and feasibility of introducing a variable statutory levy system for certain industries. FOCUS To study the feasibility and possible impact of the introduction of variable statutory levies TARGET To highlight the implications and feasibility of a possible variable statutory levy. IMPACT Better informed role-players regarding the impact and feasibility of a variable statutory levy.

NAMC PROGRAMME 4 LIVESTOCK SECTION

NAMC STATUTORY MEASURES MEASURABLE OBJECTIVE To promote the objectives of the Marketing of Agricultural Products Act through the implementation of statutory measures. FOCUS To investigate new statutory measure applications, review existing statutory measures in place and review the use of funds against conditions of approval. TARGET To engage with administrators of statutory measures, applicants for statutory measures, directly affected groups, objectors against statutory measures as well as other relevant role-players, including government structures.

NAMC IMPACT Improved operations within the relevant industries that applied for statutory measures. Improved management of industry affairs. Promotion of participation of black farmers.

NAMC GAME SECTION 7 COMMITTEE MEASURABLE OBJECTIVE A understanding of the constraints and opportunities in the game industry. FOCUS To study the marketing of game by focusing on industry structures, performance behaviour and participation by blacks with a view to identifying problems and opportunities to promote efficiency and broader participation. TARGET To engage with the different role-players in the game industry and government structures. IMPACT Role-players and Government will be better informed about the industry.

NAMC STUDY OF AQUACULTURE PROJECTS MEASURABLE OBJECTIVE An understanding of the aquaculture industry in the Limpopo, North West, Gauteng and Mpumalanga Provinces. FOCUS To study the marketing of aquaculture products by focusing on aquaculture enterprises, industry structures, conduct, performance and participation by blacks with a view to identifying problems and opportunities to promote efficiency and broader participation. TARGET To engage with aquaculture producers, including those who received grants from the relevant Provincial structures, and also to engage with governmental structures and the private sector. IMPACT Role-players and Government will be better informed about the aquaculture industry.

NAMC PIGGERY MEASURABLE OBJECTIVE To conduct a study to identify opportunities and constraints in the pig industry with a view to broaden participation by black role-players. FOCUS To study the marketing of pigs by focusing on industry structures, performance behaviour and participation by blacks with a view to identifying problems and opportunities to promote efficiency and broader participation. TARGET To engage with pig producers, with governmental structures and the private sector to create an enabling environment for pig farmers. IMPACT Role-players and Government will be better informed about the pig industry.