Markets and Marketing Information S Subasinghe INFOFISH Malaysia Web: www.infofish.org.

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Presentation transcript:

Markets and Marketing Information S Subasinghe INFOFISH Malaysia Web:

Existing Markets US EU Japan Regional Market Domestic Market

Market Intelligence Know the marketing network Buyer/importer expectations Marketer expectations Consumer expectations Price Information

Consumer expectations Quality seafood Value for money Variety and taste Health Good presentation Convenience Safety

Assessing market expectations Discussions/trade missions Trade fair participation Consumer acceptability studies Trial marketing

Sources of Marketing Information Existing databases Direct communication Publications Customs information Market News Correspondents Web information

Product Promotion/Marketing Strategies JVs/Buy back arrangements Trade Fair Participation Trade missions Support from buyer-seller matching services Publicity and advertising

During period the 2nd and 5th places in terms of highest unit value of exports went to two companies assisted by the CFC project. They were Conception Seafoods (US$ 14.6/kg) and Meenhar Seafoods (US$14.2/kg). THANK YOU