Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps.

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Presentation transcript:

Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Social Media and Chapters: Two Great Tastes that Go Great Together

Why Social Media is Key Relationships are built virtually Your membership may need less in person interactions than 5 years ago

Does this social media platform make me look good?

What's Your Goal? Promotion to general public? Interaction with membership? Interaction with general public?

Available Platforms  Facebook  Twitter  LinkedIn  Pinterest  YouTube  Blogs  Instagram  MORE

Now What??

Set Up Multiple administrators Determine your voice Set a policy Include in your communications plan

Hello...is this thing on?  Who are you talking to?  What do they want to hear?

What to Post  Information Education  Entertainment  Engagement in online community  Action

Delivering benefits through social media  What benefits CAN be delivered? Member directory Job postings Webinars and virtual trainings Educational resources

Building Your Audience  Through content  Through marketing strategies

It's all about you  What are your pressing issues?

Thank You Nick Ricci Jim Alice Ferris, CFRE,

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