Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.

Slides:

Advertisements

Similar presentations

Sales & Customer Service. Marketing Terms Marketing: all business activity undertaken to encourage the moving of goods from the grower or producer to.

Advertisements

Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies

Promotional Concepts & Strategies

1 TEAM Marketing Patricia Pitrolo, President & CEO B radley Strategies LLC M.E. Yancosek Gamble Yancosek Gamble, LLP, West Virginia State Director.

Feed Your Mind Feed a Family. October 19, 2011 Dear Eric, As you are aware, last year we did a program for the holiday season to help the thousands of.

Mark your calendar now for future RAB Webinars… New Ideas: How to Deliver Web Stuff Your Client REALLY Wants October 8 at 10AM and October 10 at 3PM X-Treme.

4.08 Employ sales-promotion activities to inform or remind customers of business/product.

IMC for Small Business and Entrepreneurial Ventures Chapter 15 with Duane Weaver.

Promotion.  Promotion is used to let the consumer know about the product, to persuade the customer to buy the product, or to remind the customer about.

Dave Doroghy Sponsorship 101. Just What is a Sponsorship Anyway ? 4 We bought a block of tickets to the event - are we a sponsor ? 4 We advertise in the.

[enter] Oğuz Benice Bilkent University THS F&B Operations Spring 2008 Food % Beverage Marketing.

Sales Promotion Marketing Co-Op.

Mining and Monetizing the Resources of the RAB Nov. 11, 2009 Technical difficulties? Call: Audio: toll-free anywhere in the USA PIN code:

WELCOME! Learn how to use Company Stores to Enhance your Business.

The Thanks A Dozen Technique Companies/Marketing Strategies that Soar with TAD Selling Thanks A Dozen How Jubilee Brands can help Today's Agenda.

Holiday Marketing Ideas Tis the season!. The Holidays are an interesting time of year The focus changes from internal to external motivation Those that.

John Potter VP Interactive Revenue Development Director Radio Training Academy Automotive: Part III Internet’s Effect on Advertising.

 Thank you for Joining We will begin at 8:00 p.m. EST You may not hear audio until 8:00 p.m. Sound checks may be occurring.

Sales Development & Training 7/23/13. Agenda Updates Prospecting Techniques – Networking Time Management & Organization – Organizing Follow Ups Selling.

Travelocity Build a Trusting Relationship with Customers Networks.

Smarter Strategies to Turn Your Networking & Memberships into Profits Please: Listen ~ Learn ~ Ask ~ Share ~ Have Fun! Implement ~ Make More Profit! Strategy.

Boost Your Business with an IBV Portal Party. What is an IBV Portal Party? A gathering of individuals who want to maximize their online shopping activities.

PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.

INCREASING YOUR MARKET IS POSSIBLE. Let us tell you how to do it. Reach your customers in the easiest and the most useful way for them.

ONLINE SERVICES. ONLINE DATING SERVICES  Online dating services or Internet dating is a dating system which allows individuals, couples and groups to.

Dunkin’ Donuts Audrey Keruly. Why Dunkin’ Donuts? It is one of my favorite drinks. It is cheaper than Starbucks and Caribou Coffee. It is delicious, inexpensive,

4.08 Employ sales-promotion activities to inform or remind customers of business/product.

The Promotional Mix Marketing II – Advertising and Branding.

It’s just personal … lines Steve M. Brooks, CIC, CPIA President, B & B Premier Insurance Solutions Chairman of the Board, PLGA GLAD10 Great Lakes Automation.

Floral Marketing. Marketing Terms Marketing: all business activity to encourage the moving of goods, including selling, advertising, promotions, and packaging.

PROPOSAL OF PARTNERSHIP WITH ABC Company WELDCANADA.COM, INC. BY: HAMILTON NASTARAN, P. ENG. December 27, 1996.

World Class Vacation Discount Card Fundraising Program

Marketing on a Shoestring ACA Institute for Leadership Training Presented by Richard Yep July 31, 2009.

BLoyal Omnichannel Loyalty for Retailers Attract, Engage, Reward, Everywhere.

PRESENTED BY: November SURVIVING THE HOLIDAYS SHOW DETAILS ( Station Call Letters) will broadcast Thankful Families Special on Thurs, December 11.

How to increase your stations revenue and YOUR commission Moderator Jay Jennings – GSM WYCD and WOMC – Detroit, MI Panelists Brad Williams – GM – Federated.

New Year. The best holiday is New Year We celebrate it on the 31 of December. It is a very interesting holiday. We are making preparations and whole December.

1 The Consumer Market Determining customer needs.

Holiday Pricing Strategies Laura Hulquist & Red Nixon.

Can you hear me? Great! We will get started soon. Do you have headphones? No  Yes No.

Favourite English Holidays. St. Valentine’s Day April Fool’s Day Easter Mother’s Day Halloween Christmas New Year.

+ Promotions Marketing I. + What is a promotion? Decisions about advertising, personal selling, sales promotion, and public relations used to attract.

PRINCIPAL OFFICE KARACHI. Effective presentation result in sales. Ineffective presentations are a source of frustration. A good salesperson is never disappointed.

Great Presentations = Great Sales Mike Mahone Executive VP The Radio Advertising Bureau Dallas, Texas Mike Mahone Executive VP The Radio Advertising Bureau.

Big Ideas For a Big Q4! Dave Casper / Mark Levy RAB - Dallas.

Rules for Bargain Shopping Overview of Course The purpose of this course is to learn the rules of how to shop for bargains. You will learn four rules.

See How Easily You Can Save Your Money while Shopping – goosedeals.com

YOU & RAB… A Great Radio Marketing Partnership. RAB Member Service Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled.

How to Make Big $$$ with RAB How to Make Big Bucks with RAB.

P ROMOTION Unit 3 Topic 3.1. W HAT IS P ROMOTION ? Promotion gives the consumer information about the rest of the marketing Mix. It gives customers: The.

Radio Sales Services Alliance Progress of recovery uncertain Unemployment at 10% Media particularly challenged –Newspaper –TV –Radio –Internet Progress.

Ambassadors of Customer Expereience Module 2 Adding Value.

A Special Update Presentation for Making Money with RAB.

PROMOTION. DEFINITION OF PROMOTION Communication used to inform, persuade and educate prospective customers about a product, service or company.

1 PRINCIPLES OF MARKETING I OCMT Ch. 3& 4 ADVERTISING AND SALES PROMOTION.

DECEMBER 6, 2011 SPENDING HABITS. AGENDA Review Decision Making Model (7 steps) Needs versus Wants Factors that Influence our spending Personal factors.

Chapter 19 Advertising and Publicity. What is the difference between advertising and publicity? Advertising- paid announcement Advertising- paid announcement.

CDC (INDIA) ADVERTISING. About CDC (INDIA) Advertising 2 CDC (INDIA) AdvertisingCDC (INDIA) Advertising was launched in New.

Making a Business of Recreation

World Class Vacation Discount Card Fundraising Program

Introduction of the Partner Referral Program

Swimming with the Fishes

Promotional Concepts & Strategies

Planning for Holiday Sales

World Class Vacation Discount Card Fundraising Program

Be Prepared for a Last-Minute Shopper Surge

Marketing Ch 16 is the process of identifying and anticipating consumer needs, and then producing products or services to satisfy these needs - at a profit.

Use DressLily Coupons For Extra Benefits. Get Different Styles for Different Climates.

4.08 Employ sales-promotion activities to inform or remind customers of business/product.

Start a new tradition on November 24th

Presentation transcript:

Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas

Our Agenda 1. A look at Q4 research – Business conditions – Consumer habits – Best prospects 2. Proposal ideas 3. Great commercial ideas 4. Cross promotion ideas 5. More commercials 6. Copywriting techniques 7. And more commercials 8. Alternative Revenue ideas 9. And even more commercials

RAB Research MRI – Holiday Business Consumer confidence Consumers plan to spend $923 on gift giving Wish list: electronic gadgets 10 business categories that excel in December

Proposal Ideas [proposal idea]

Examples of Successful Commercials [spot title]

Cross Promotions 1Great idea + 2 Clients 3Win-Win-Win

Benefits 1. Promotional partners get better results than they can afford on their own 2. Customers’ experience is enhanced 3. You close more business

Cross Promotion Idea #1 Donuts and oil changes? Donut shop buys Radio and provides certificates Oil change center buys Radio and provides discount coupons Donut customers get discount oil change coupon Oil change customers get donuts

Cross Promotion Idea #2 Dry cleaner and Italian restaurant? “Best dressed pasta in town” Dry cleaner buys Radio and gives discount on shirts to any customer of the restaurant The restaurant buys Radio and gives 2 for 1 special to dry cleaner customers

Examples of Successful Commercials [spot title] [Christmas cross promotion example] [spot title]

Alternative Revenue Ideas [idea]

Examples of Successful Commercials [spot title]

Dave Casper SVP, RAB Services Thank you for joining us!