Obtaining Corporate Resources. Corporate giving includes: Cash Executives-on-loan Corporate sponsorship Employee volunteerism Matching programs In-kind.

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Presentation transcript:

Obtaining Corporate Resources

Corporate giving includes: Cash Executives-on-loan Corporate sponsorship Employee volunteerism Matching programs In-kind contributions Cause-related marketing

Why do corporations give? Enhance image Improve their community Support education and technology

Tap these resources when: You're the right "type" You have a history of donations You have a contact You directly benefit the corporation It makes sense

Don't attempt to tap when: Your work is controversial Don't want to endorse You aren't the right "type" No benefit for corporation Your goals are unclear

Step 1: Preparation Consider your needs Research corporations for: – CEOs, VPs, Board Members – How much they can give – Requirements for giving – What the local scene is like

Step 2: Execution Contact the corporation Formally request help If appropriate, celebrate! Follow up