Recruit More Effectively AND Increase Retention WITH Focus Group Input!

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New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps

Most typical response … ‘the way we’ve always done it'

Curmudgeon’s Observation … Just because you’ve always done it that way doesn’t mean it’s not incredibly stupid.

My Goal to create intentional, productive change

TO CREATE THE BUZZ

What do your clients really want?

PARENT FOCUS GROUPS

CAMPER FOCUS GROUPS

Representing a Wide Socio-Economic Range

$12,000+ for the summer to those whose children are fully-subsidized

Parents/Guardians Small groups 3-7 average 5 some phone conversations Equity of Input

KIDS honest and real gender/age/experience/timing

Informal Anecdotal Reporting

NOT Statistical Analysis

BUT notably UNIVERSAL

4 F actors influence parents in the selection process

‘Investment’ Potential or ROI

What will each camper take home?

Camp is MORE than fun & games

CAMP = CHARACTER & CONFIDENCE

Provocative Messaging

??????? your distinguishing elements

Resonating Visuals

Son in School

Provocative Messages & Resonating Visuals

Camp Run-a-Muck Memories that Last a Lifetime

Camp Run-a-Muck 2016 SUMMER ADVENTURES

Camp Run-a-Muck Where Kids Unplug and Connect

Camp Run-a-Muck Character ♦ Confidence ♦ Courage

DEMAND Parents Expect Special Treatment anonymous to intimate

Majority of parents reported at least one of the camps ignored their requests for information and a number of the others never followed up.

When information received via snail mail or electronically, names were often misspelled, there were typos and parents were left ‘cold’.

When they did speak with camp reps, they were treated rudely and rushed.

Final Cut Camps were confident, proactive and accessible. The selected camp helped parents see the ‘return on investment’ for their child.

Do you want parents to send their campers back to you?

Deliver 6 items or there is no chance …

#1 Access & Responsiveness

“ They never return my calls.”

Must connect with leadership & know their child’s counselors

#2#2

SAFE

SAFE Cosmetically Pleasing

SAFE Cosmetically Pleasing Well-Maintained

SAFE Cosmetically Pleasing Well-Maintained BATHROOMS

PRICING all-inclusive preferred camp store prices“palatable” #3

“This camp experience was …

worth every penny we paid.”

#4

CRISIS PROTOCOLS #5

Staff Hiring / Vetting 9-11 / Newtown Daily Logistical Issues

Satisfy the Insatiable Parent Monster #6

Intentional Communication = what’s best for campers

keep parents informed and eager for ‘the story’

“I want EVERYONE to know my name.”

“ I want to take home a prize.”

“I want to make a friend.”

“ “ I want to be part of the family.”

tend to your RITUALS

“I want to have an adventure that I can share with my friends at home.”

Bragging Rights!

To Which Parental Priority Do You Plan to Respond?

Which Camper “WANT” will inspire your orientation?

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