14.1 Chapter 14 Internet Regulation © 2003 by West Legal Studies in Business/A Division of Thomson Learning

14.2 Market Failures  Monopoly power  Natural monopolies and destructive competition  Externalities  Public goods  Asymmetric information

14.3 Consumer Protection: The Federal Trade Commission  Internet initiatives  Privacy  Children  Safe shopping  Spam  FTC Powers  Trade regulation rules  Advisory opinions  Industry guidelines

14.4 Consumer Protection: The Federal Trade Commission FTC Consumer protection remedies:  Cease and desist orders  Consent decree  Affirmative disclosure order  Corrective advertising order  Multiple product order

14.5 Advertising Regulation  Common law remedies  Deceptive advertising  False or unsubstantiated claims  Green ads and eco-labeling  Domestic content

14.6 Advertising Regulation  Puffing  Mock-ups  Omissions and half-truths  Endorsements  Corrective advertisements

14.7 Advertising Regulation  Comparative ads and the Lanham Act  Packaging and labeling  Internet and online ad regulation

14.8 Deceptive Trade Practices  Bait and switch  Direct marketing and mail order  Door-to-door sales  Telemarketing  Other trade regulations

14.9 Internet Taxation  Complexity of taxation of e- commerce  State taxation of interstate business  Internet Tax Freedom Act  International taxation

14.10 Telecommunications Regulation  Regulatory framework  Federal Communications Commission  State and local regulators  Licensing and entry

14.11 Telecommunications Regulation  Structural regulation  Regulation of rates  Technology and standards  Telecommunications regulation and e-commerce

14.12 Questions & Discussion