C a t e g o r i e s of T y p e

Oldstyle Diagonal Stress Serifs on lowercase letters are slanted Moderate thick/thin transition in the stroke Examples of OLDSTYLE Fonts –Garamond –Palatino –Goudy

Modern Vertical Stress Strong thick thin transition Examples of Modern –Bell MT –Modern No. 20 –Didot

Slab Serif Vertical stress Serifs are thick Very little thick thin transition Examples of Slab Serif –Rockwell –Courier –Playbill

Sans Serif No stress because there is no thick/thin No Serifs No thick/thin transition Examples of Sans Serif –Arial –Geneva –Franklin Gothic Book

Script Typeface appear to be hand lettered with a calligraphy pen or brush Should be used sparingly Fancy ones should never be set as long blocks of text and never in all caps Examples of Script –Mistral –Lucida Handwriting –Brush Script

Decorative Fun Distinctive Can carry emotion Like Script, use sparingly Examples of Decorative –Cracked –Blackmoor LET –Curlz