Created by Terri Street Copyright, 2000

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 A. A. Brand awareness  C. C. Image protection  B. B. Financial accountability  D. D. segmentation The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain

Back to Board  A. Brand Awareness

 A. A. Corporations sponsor sporting events to decrease their brand recognition  C. C. The distribution of licensed sports apparel is an effective way to create team and brand awareness.  B. B. The use of high-profile athletes to endorse  products does not increase brand recognition. products does not increase brand recognition.  D. D. Sports marketing encompasses only the radio and television media. Which of the following statements is true regarding sports marketing

Back to Board C. The distribution of licensed sports apparel is an effective way to create team and brand awareness.

 A. performance, A. performance, coaches, and star athletes  C. tradition, C. tradition, performance, and star athletes. B. schedule, coaches, and reputation  D. star athletes, D. star athletes, schedule, and tradition Team-related factors that affect brand equity include

Back to Board  A. performance, coaches, and star athletes

 A. economics A. economics  C. fans C. fans  B. sponsorship B. sponsorship  D. trademark property D. trademark property The basis for licensing process is

Back to Board  D. trademark property

 A. A. % of union dues  C. C. % of actual sales  B. % of taxes B. % of taxes  D. % of expected sales D. % of expected sales What are royalties?

Back to Board C. % of actual sales

 A. soccer is popular A. soccer is popular  C. C. customer credit limits  B. B. Sports are universally appealing  D. market share D. market share Sports marketers have an advantage over all other types of licensors in the international marketplace because

Back to Board B. Sports are universally appealing

 A. A. saying something is great  C. attending an event C. attending an event  B. B. Appearing in a ad  D. D. Cheering a team Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

Back to Board C. attending an event

 A. interview A. interview  D. testimonial D. testimonial A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)  C. sales presentaion C. sales presentaion  B. observation B. observation

Back to Board D. testimonial

celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of  A. personal selling A. personal selling  C. team building C. team building  D. public relations D. public relations  B. cross promotion B. cross promotion

Back to Board B. Cross promotion

 A. sport A. sport Athletes are often considered to be particularly effective promoting products related to their  C. background C. background  B. education B. education  D. lifestyle D. lifestyle

Back to Board A. sport

 B. B. provides exclusivity and has potential to maximize exposure A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it  A. reduces need for A. reduces need for large promotional activities  C. least expensive C. least expensive for name recognition  D. D. usually increases spectator fan-base loyalty levels

Back to Board B. provides exclusivity and has potential to maximize exposure

 C. naming rights C. naming rights What might a sports organization offer a business to encourage that business to sponsor an event?  A. partial ownership A. partial ownership  B. free advertising B. free advertising  D. % of profits D. % of profits

Back to Board C. Naming rights

 D. D. Help pay construction costs A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to  A. create publicity A. create publicity  C. honor athlete C. honor athlete  B. encourage fans B. encourage fans to attend

Back to Board D. Help pay construction costs

 A. image A. image Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand  B. awareness B. awareness  D. loyality D. loyality  C. image extention C. image extention

 A. image

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