Communicating with Today’s Consumer Nevada Commission on Tourism.

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Presentation transcript:

Communicating with Today’s Consumer Nevada Commission on Tourism

Nevada Commission on Tourism The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination.

Social Media Display Advertising Search Mobile Video

Social Media

Google +1

Google+

Facebook YouTube App

Facebook Catalogs App

Facebook Contests Build Your Fan Base

Facebook Marketing Strategies Contests: Wildfire app Apps: YouTube, Twitter, RSS Feeds, Facebook ads: Location, demographics, likes, interests, Sponsored Stories, demographic specific tabs (landing pages) Direct Facebook Messages: Send direct messages to your fans

Display

Display Advertising Managed Placement: Website selected by demographic information Contextual: Displaying your ad when a consumer is reading an article on the web related to your business Remarketing: Remarketing allows you to serve an ad to consumers who previously visited your site. Interest Based: Interest based allows you to serve an ad to consumers based on their past behavior on the web.

Audience Targeting on the Rise Source: E-marketer

Clicks on Display Ads Source: comScore, Value Click Media – September 2010

Display Advertising Drives Brand Searches Percentage lift in brand searches with four weeks of brand exposure Source: comScore, Value Click Media – September 2010

Google Display Case Study

Google Insights Case Study

Synergy of Display and Search 119% 82% 16% Higher offline sales lifts are seen from search vs. display, but when combined the synergy provides an even greater lift Source: comScore, Value Click Media – September 2010

Mobile

Video

Google In-stream Case Study

Tools for Success

Crazy Egg In page web analytics

SEO Website Grader

Top Search Marketing Tools SEO Tools semrush.com SEM Tools seomoz.com seotoolset.comwordstream.com wordtracker.com Website Performance Tools crazyegg.com clicktale.com Video Grader onlinevideograder.com SEO Grader websitegrader.com Landing Page Creation unbounce.com

Thank you JoLyn Laney Deputy Director Marketing and Advertising Nevada Commission on Tourism TravelNevada.com