SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization?  Search engine optimization ( SEO ) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

Search Engine Return Pages & Algorithms  Process of formulating answers in response to search questions and the search engine return pages (SERPs).  Process of listing results returned in response to a query or search word.

SEO Philosophical Approaches  White Hat: follows all search engine rules and policies. Focuses on relevancy and organic ranking topics:  Keywords  Spiders/crawlers  Headers  Keyword stuffing  Link analysis

SEO Philosophical Approaches  Black Hat: Black hat approach – use of aggressive SEO tactics that do not follow search engine rules and policies Topics:  Redirecting  Page stuffing  Selling and farming links

Comparison Report The report consists of an on-page analysis which includes the number of words, the number of link and unlinked words, the number of links on the page and the page size.

Interactive Participatory Component