FRANCE RESEARCH OVERVIEW June 2014 Updated: June 26, 2014

Familiarity with ANNIE in France is weak. Familiarity and fanship of the ANNIE franchise is limited in France. Girls are among the most familiar with the property, but it’s certainly not well- known, even among this group. Familiarity with Annie All Gens M <25 M 25+ F <25 F 25+ All Kids BoysGirls Base * Very familiar 7%10%6%4%9%6%4%9% Somewhat familiar 12%8%18%11%8%7%2%12% NET: Very + somewhat familiar 19%18%24%15%17%13%6%21% *Caution: Small base sizes. Familiarity = Very + somewhat familiar. Base = all moviegoers (based on title only) 2

Familiarity Fanship (%Big Fan) Definite Interest in a New Movie General Cinemagoers Data Ranked by Familiarity Among all 3

Familiarity Fanship (%Big Fan) Definite Interest in a New Movie Kids Data Ranked by Familiarity Among all 4

Theatrical appeal is muted for ANNIE in France. *Among all aware (generals + kids) THEATRICAL APPEAL (% WOULD MAKE A GOOD BIG SCREEN MOVIE*) Only 1 in 3 French moviegoers who know of ANNIE think it would be a good big-screen movie Compare to 1 in 2 in the UK 5

Few moviegoers have any history with ANNIE... French audiences have limited experience with ANNIE. Fewer than 1 in 5 kids and adults have heard songs from the musical. The overwhelming majority have no experience with the brand at all. Among all Compare to 46-55% in the UK 6

…and because they are less familiar with the brand, impressions of ANNIE are somewhat soft. Family-friendliness rises to the top. *Among aware (generals + kids). Caution: small base size (n=72). TOP DESCRIPTORS* 7

Interest in a new ANNIE movie based on Title/Star Personal Interest All Gens M <25 M 25+ F <25 F 25+ All Kids BoysGirls Base * Definitely interested 7%9%3%9%7%2%0%5% Probably interested 18%19% 18%17%19%17%21% NET: Def + Prob interested 25%28%22%27%24%21%17%26% Interest Taking ChildAll ParentsMomsDads Base 8036*44* Definitely interested 11% Probably interested 29%20%36% NET: Def + Prob interested 40%31%47% Among all. *Caution: Small base sizes. Title/star mentions Wallis, Foxx, Diaz, and Byrne Going hand-in-hand with low familiarity, top-box interest in ANNIE is low in France among generals, kids, and parents, even when the stars of the film are mentioned. Looking at total positive interest, parents may be the most gettable audience for this film. 8