Integrated Online Advertising Peter Schumerth. contact me Facebook:

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Presentation transcript:

Integrated Online Advertising Peter Schumerth

contact me Facebook: LinkedIn: Twitter: iChat: pschumerth Download

alternate titles The GOOD, the BAD and the UGLY

alternate titles Dazed And Confused

alternate titles Braveheart

did you know? Youtube: 1 billion videos watch a day Facebook: 113M user profiles (+253%ytd) Twitter: 19M unique visitors/month 1 in 8 couples marries last year met online 31 billion Google search every month (2.7 billion in ‘06) Daily text messages exceed the global population

more… Years it took to reach a population of 50 million:  Radio: 38 years  TV: 13 years  Internet: 4 years  iPod: 3 years  Facebook: 2 years

we all know right? Embrace The Shift!!

outline Creation Location Recommendation

Creation

creation Identify the target audience Create objectives Develop a great message Establish budgets Select your marketing mix Measure results Manage the process Clarity, consistency and max impact

big point #1 Be Great!!

Location

location

location Search Engines Banners RSS feeds eBlasts/direct mail Social Media Pre-roll Media PR Editorial Integration

search engines COST: variable ROI: high MEASURE: high BARRIERS: low Note: most effective tool

banners COST: med ROI: low MEASURE: low BARRIERS: med Note: losing its effectiveness

RSS COST: med ROI: med MEASURE: low BARRIERS: high Note: emerging technology

eBlast/direct mail COST: med ROI: med MEASURE: low BARRIERS: high Note: higher clicks per users

pre-roll media (video/audio) COST: high ROI: med MEASURE: low BARRIERS: med Note: get in the game

PR COST: high ROI: high MEASURE: med BARRIERS: low Note: still good

editorial integration COST: low ROI: high MEASURE: low BARRIERS: low Note: stealth marketing

social media COST: low ROI: high MEASURE: low BARRIERS: low Note: hire young talent

end of funnel

big point #2 Be Smart!!

Recommendation

recommendation Packages Negotiate everything Think mobile Think video

grill me Thank you & Question?

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