Competitive Differentiation in Local Online Products London, Feb 2008 Simon Greenman Managing Director - Online European Directories

 Pan-European directory and search company  providing local commercial search products in print, online, mobile and DA  in the Netherlands, Finland, Denmark, Austria, Sweden, the Czech Republic, Slovakia, Poland and Gibraltar  Formed in July 2005 following the acquisition of the Yellow Brick Road by a consortium led by Macquarie  In November 2005 also purchased TDC’s search and directory businesses in Denmark, Sweden and Finland  Over 4,000 employees and more than 700,000 customers  €645m revenue in Commercial in Confidence

European Directories Group 3 Commercial in Confidence Netherlands Revenue: € 645m Customers: >700,000 Headcount: 4,160* 171m 663 FinlandDenmark €151m 782 €110m 599 €72m 482 €49m 732 Austria €67m 353 Sweden Czech Rep/ Slovakia Revenue FTE Revenue: €20.3m FTE: 528 Poland 50% **Shareholding Includes Poland ** 100% holding as of 2007

Connecting Local Buyers and Seller “Anytime, Anywhere, Anyhow”…De Telefoongids  Advertising and usage is become more complex and fragmented across the media landscape.  EDSA sells solutions in whatever media creates ROI for the advertiser:  Print  Internet  Mobile  GPS navigation  DA  SMS  …… 4 Commercial in Confidence

The Publisher’s Advantage  What does the advertiser want?  A desire to focus on their core business  Cost effective and reliable source of marketing leads  Low involvement and simplicity of marketing solutions.  Publisher has some significant advantages:  Sales force that reaches and “touches” 100,000s businesses  Sales, billing and customer support infrastructure  Ability to offer packaged marketing solutions across media  Strong and trusted local brands  Strong knowledge and content about the local business.  Opportunity exists to be the advertiser’s trusted marketing partner to distribute their content / advertising across the increasingly fragmented local search landscape. 5 Commercial in Confidence

Key EDSA Online Imperatives  Greater cross media advertising solutions:  Search Engine Marketing (SEM) packages  Mobile solutions  Video packages  Simpler and more compelling online packages.  Content, distribution and usage:  Emphasis on customer touch points to enhance content  Greater distribution of content and advertising across media and properties.  Sales force:  Selling cross media solutions 6 Commercial in Confidence