Rowperfect UK Sports brand driving sales through social media.

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Presentation transcript:

Rowperfect UK Sports brand driving sales through social media

Which is more important Facebook Or Your Wordpress Website?

Rules for Building Web Traffic 1. Find your readers 2. Draw them to the site 3. Refer to 1

A niche sports brand Website Home Page Facebook Page

We Made 3 Changes 1.Increase posting frequency 2.Make website the destination 3.Re-purpose content

The Results

How we did it 1.Automatic Posting 2.Simpler Like Us Button 3.Facebook Popup 4.Horizontal Sharing Toolbar 5.1Click Social Picture Sharing 6.Floating Sharebar 7.Mobile Plugin

Automatic Posting – NextScripts SNAP Features Randomised posting times Limit speed and frequency to each network Include/exclude categories Choose start dates Choose page types

Facebook - front end

Next Scripts – front end

NextScripts – back end

Facebook Social Plugin Widgets

Facebook Page Promoter Lightbox

Floating Social Bar & Digg Digg

Final Results Likes rose 400 – 550 in 2 weeks 1 year later FB Likes <2,500

Connect with Linked In