PROMOTING YOUR SERVICE EVENT MLK Day of Service: Monday, January 18, 2016 January 5, 2016

SESSION OVERVIEW WHATWHO Welcome Register Your Project & Website Resources Digital Media Press STEM Focused Events Q&A Ted Miller, External Affairs Rhonda Taylor, Public Engagement Alison LePage and Oyinade Koyi, Digital Media Mary Love, Press Team Malia Pfister, Strategic Partnerships Patricia Bory, Public Engagement

WELCOME Ted Miller, Chief of External Affairs

REGISTER YOUR EVENT & WEBSITE RESOURCES Rhonda Taylor, Public Engagement

DIGITAL MEDIA Allison LePage and Oyinade Koyi, Digital Media

DIGITAL MEDIA What You Can Do! Have You “Liked” the MLK Day Official Accounts? | Facebook.com/MLKDay | Hashtag – #MLKDay Register Your Project: Register your project online by Jan 7 so we can amplify your project through blasts and social media Generate Shortened Links: Use bit.ly to create short links for your service project and send to by Jan Talk About Your Projects: Use any social media platform (Facebook, Twitter, Periscope, Instagram, Snapchat) to tell your network about the importance of volunteering on #MLKDay

DIGITAL MEDIA What We Will Do! Send Blasts: CNCS will send an to highlight service projects on January 7 Use Bitlys: We will use the short link generator Bitly to share links to service projects Snapchat: on snapchat and see all of the action happening across the country. Periscope: We will be Periscoping all day to show our followers live video on our twitter account during #MLKDay service projects, you can do the same!

DIGITAL MEDIA What We Will Do! Look for our #MLKDay outreach plan on the MLKDay.gov website on Jan 8. Remember to always use #MLKDay Send any questions, links to content to share or news clips about your projects to

MESSAGING & PRESS Mary Love, Press Team

MESSAGING & PRESS A Few Tips for Engaging Press: Begin NOW submitting events to community calendars Identify relationships you may already have with reporters and local press Send media advisory multiple times prior to your event Send press release after event – be sure to follow-up!

MESSAGING & PRESS Press Resources: Key Messages Template Media Advisory Template Press Release nationalservice.gov/mlkday-resources

STEM-FOCUSED SERVICE Malia Pfister, Strategic Partnerships

STEM-FOCUSED SERVICE FEDSERVE: One Million Hours of STEM Volunteering A national campaign to support volunteering by federal employees in STEM and making related activities Builds upon the President’s call to action to the 200,000 federal scientists and engineers to inspire the next generation of studentscall to action Promotes participation in STEM activities and initiatives by federal employees Helps to connect federal STEM employees with local STEM youth programming

STEM-FOCUSED SERVICE Ask: Create and register STEM opportunities on Serve.gov OSTP and CNCS will be sending federal STEM employees across the nation to Serve.gov How can federal employees can play a role in your STEM activities? Please contact with any questions regarding

QUESTIONS?

THANK YOU!