What was the last item of clothing you bought? Why did you buy the item? How much was it? Were you satisfied with your purchase? Why or why not
Not buy on impulse Impulse buying- when consumers purchase an item without fully considering their priorities and alternatives Always pay cash Helps you to stick to your budget Buy at the right time When season ends, Clearance sales Do not buy based on Brand Brand name does not always mean better quality Recognize the price of convenience Prices are higher for necessities at convenience stores
Cost per wear Proper way to assess cost/value of clothes Cost of the clothes Cost per Wear Number of wearings quality, fits, versatility = long term cost Read Jenny’s Scenario- What is her cost per wear for each item of clothing?
Fiber Content- durability, comfort Care- how does it have to be washed Quality of stitching- straight, durable Embellishments- how well are they attached Color-traditional, match different outfits or trendy, wear only a few months Overall fit- flattering to body type
Write a letter to yourself explaining What kind of a shopper you are when you are spending your own money What kind of a shopper you are when you are spending someone else’s money What shopping habits you have that you like What shopping habits you have that you don’t like and some ideas about how you can change those habits.