Agenda 5/27/05 Imaging Quick Write/Sketch Adobe Illustrator Lesson #3 –Rectangular and polar grid tools –Regular type, type in a box, type in a shape, type on a curve –Changing character and paragraph attributes –Creating outlines from text, editing individual letters, ungrouping and grouping Illustrator Practice Work Assignment #3 Turn in Sketchbook at the end of class today!

What is a Visual Identity or Logo? Also known as “logotype” or “trademark” A symbol (or words and a symbol) that define a company or an organization Needs to be simple and clean, work in color and black & white, and work at all different sizes (from a pencil to a billboard)

Let’s look at some “good” logos for companies...

Quick Write/Sketch (5/27/05) What makes a visual identity memorable? Pick one of the logos that you remember from today and see if you can reproduce it. What made it memorable to you?

Illustrator Practice Work Assignment #3 Use the tools I have shown you so far to recreate the image you will see on the screen as closely as possible. When you are done, use these same tools to make Illustrator creations of your own (“play!”) Save your files!!!! (You should have a total of at least 6 practice files by the end of class today—I will check all your practice files on June 3)