CREATIVITYCREATIVITY Standard 1: Objective 2 “Creativity requires the courage to let go of certainties.” - Erich

WHAT IS CREATIVITY? Creativity - The ability to generate unique ideas, approaches and solutions Creativity - The ability to generate unique ideas, approaches and solutions

CREATIVE TRAITS Imagination Imagination Mental awareness Mental awareness Verbal ability Verbal ability Ability to reason logically and non-traditionally Ability to reason logically and non-traditionally Mental flexibility Mental flexibility Open to new possibilities Open to new possibilities Ability to think outside the box Ability to think outside the box Independent thinking Independent thinking

Ways in which employees can demonstrate creativity on the job Sales presentations Sales presentations Customer difficulties (customer service) Customer difficulties (customer service) Human relation problems (team building) Human relation problems (team building) Product/service changes Product/service changes Operational changes Operational changes Promotions & displays (advertising) Promotions & displays (advertising) Employee training Employee training

Techniques for developing or enhancing creativity Atmosphere Atmosphere Brainstorming Brainstorming Role playing Role playing Experimenting Experimenting Mind Mapping Diagrams Mind Mapping Diagrams Let’s explore these each in more detail…

AtmosphereAtmosphere Create an attitude and atmosphere conducive to creativity Create an attitude and atmosphere conducive to creativity –Heightened awareness & acceptance –Identify the problem –Determine the facts –Identify solutions to meet the needs –Find solutions

BrainstormingBrainstorming Listing as many relative and different ideas as possible. Listing as many relative and different ideas as possible. –Reserve analysis or judgment until later –Just list possibilities

Role playing The process of acting through a situation without all the real characters being present. The process of acting through a situation without all the real characters being present.

ExperimentingExperimenting Putting the pieces together in different ways in order to see what happens. Putting the pieces together in different ways in order to see what happens.

Mind Mapping Diagrams Step #1 – Place your problem, subject or idea in the middle of a circle. Step #1 – Place your problem, subject or idea in the middle of a circle. Birthday Example - Birthday

Mind Mapping Diagrams– cont. Step #2– Break the problem down by listing sub ideas on spokes coming from the center circle. Step #2– Break the problem down by listing sub ideas on spokes coming from the center circle. Birthday Party Aging Memories

Mind Mapping Diagrams– cont. Break the problem down even further by sub-dividing the sub ideas. Break the problem down even further by sub-dividing the sub ideas. Birthday Party Aging Memories A story, solution or idea could be developed by reading the entire mind mapping diagram. Wrinkles Grey hair Declining health Guests Photos Gifts Celebration Family Happy

APPLICATION EXERCISE How many parts can the circle be divided into by using only four lines How many parts can the circle be divided into by using only four lines Lines can be of any length Lines can be of any length Lines can appear & intersect at any point within the circle Lines can appear & intersect at any point within the circle Lines must be straight Lines must be straight Solution is on next slide

SOLUTIONSOLUTION Through Creative Perception, Four Lines Can Yield Eleven Different Parts Through Creative Perception, Four Lines Can Yield Eleven Different Parts

APPLICATION EXERCISE Devise a way to change the formation from five squares to four, by moving only two of the lines. Devise a way to change the formation from five squares to four, by moving only two of the lines. Squares must still be adjacent Squares must still be adjacent Solution is on next slide

SOLUTIONSOLUTION

CONNECT THE DOTS Draw four connected straight lines, without retracing your path, that pass through all the points Draw four connected straight lines, without retracing your path, that pass through all the points Can you do it with three? Can you do it with three? Solution is on next slide

SOLUTIONSOLUTION Note: the restriction of the boundary was not part of the rules This puzzle is a perfect illustration of how rules and restrictions that we carry with us unconsciously can inhibit problem solving and why most people cannot exceed the imaginary square-shaped boundary. Note: the restriction of the boundary was not part of the rules This puzzle is a perfect illustration of how rules and restrictions that we carry with us unconsciously can inhibit problem solving and why most people cannot exceed the imaginary square-shaped boundary.

SOLUTIONSOLUTION Three lines Three lines

IN AND OUT LETTERS A man draws a box, then begins to place all the letters of the alphabet either inside or outside the box. A man draws a box, then begins to place all the letters of the alphabet either inside or outside the box. Where do G, H and the rest of the alphabet belong? Where do G, H and the rest of the alphabet belong? What is the system being used? What is the system being used? Solution is on next slide

SOLUTIONSOLUTION The key to the problem lies not in some complex interrelationship of numbers of vowels and consonants but in the shape of the letters themselves. The key to the problem lies not in some complex interrelationship of numbers of vowels and consonants but in the shape of the letters themselves. Letters with straight lines belong inside the box; letter with curved lines, outside Letters with straight lines belong inside the box; letter with curved lines, outside

Find own samples n Find samples of creativity from various media (magazines, newspapers, billboards, etc.) that display creativity to help prepare you for this part of the ad campaign project.

Some Creative Ads Skin Cancer Towel McDonald’s Pole

Some Creative Ads Elm Grove Police Department: Slower is Better Life Is Too Short for the Wrong Job

Some Creative Ads n Imodium AD Toliet Tissue Imodium AD Toilet Tissue Swiss Skydive Elevator

Some Creative Ads Office Max: Get Organized

SerifSerif n Small line attached to the end of a stroke in a letter or symbol. n Serif helps guide the eye along the lines in a large block of text.

Sans-SerifSans-Serif Sans means ‘without’ meaning without lines. Sans-serif fonts are often used for headlines rather than for body text. Use for Computer Screens.