Stephanie Charron Corporate Communications November 15, 2012 Social Media Corporate Communications.

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Presentation transcript:

Stephanie Charron Corporate Communications November 15, 2012 Social Media Corporate Communications

Confidential Corporate Communications, November 15, 2012 Philips in social media 2

Confidential Corporate Communications, November 15, 2012 Philips presence on social 3

Confidential Corporate Communications, November 15, 2012 Philips on -Ultimate news source for all Philips activities -News, events, campaigns, awards, CEO speaking engagements, financial updates, and other initiatives from across the sectors -Demonstrate thought leadership in our industries -Amplification of Philips news from top online media 4

Confidential Corporate Communications, November 15, 2012 Q3 Financial Results Tweet key headlines upon launch of press release: Amplification of news from top online media: Behind-the-scene interview photos: Share softer news with captivating multimedia (photos, videos): 5

Confidential Corporate Communications, November 15, 2012 Breast Cancer Awareness Campaign 6

Confidential Corporate Communications, November 15, 2012 Breast Cancer Awareness Campaign -Collaboration amongst Internal & External communications, key executives,marketing, brand, sectors, local community managers -Coordination of content across numerous social media channels -One unified message = Highly engaged online audience 7

Confidential Corporate Communications, November 15, 2012 Any questions? Contact: 8

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