Digital Inspiration Strategy for Scotland’s Digital Media Industry

 Increase number & scale of companies platforms  Encourage companies to play greater role in distribution & interactivity  Develop more sophisticated understanding of value to be derived from sector  Greater commitment to improving performance of creative ‘value-chain’  More profitable leverage of IPR  Pilot programme of tax & fiscal benefits for Dundee  Greater investor awareness &investor readiness  Cultivate more ambitious national culture of acquisition Key Recommendations

Digital Media Industry Map

OPPORTUNITIES  Infrastructure investment  Next generation technologies  Barriers to market low  Digitally sophisticated customers  Links to exploit digital media in other industries  Regional spend targets for broadcasting THREATS  Other nations and regions investing heavily in the sector  Lack of supply of good propositions  Distribution and large companies not embedded in the local economy  Talent competition WEAKNESSES  Not enough large companies  Weak in distribution  Limited focus for content topics  Low ambitions for growth in many companies  Lack of specialist investors  Poor connections between research and company base STRENGTHS  Good company base with leading business key segments  Research strength in games, informatics and digital design  Strategic focus  Industry leadership  Reputation for creative excellence Scotland the SWOT

Innovation  Find new markets & opportunities e.g. B2B  More collaboration with technology providers, content producers & academia  Innovate in business models Interactive Distribution Platforms  Improve place in distribution & value chain  Support development of new platforms  Align inward investment effort  Encourage inward migration Internationalisation  Prioritise companies native to internet  Encourage niche offering on global market  Align agencies to promote inward investment Investment  Make use of existing R&D tax credits  Stimulate a more acquisitive culture  Attract specialist investors  Deliver new fiscal measures for games sector Infrastructure  Encourage growth of organic communities  Attract & retain talent  Promote tri-central area & develop DMQs Education sector  Enable speedy & profitable partnerships  Realistic pricing structures for tertiary education  Curriculum should develop digital literacy & promote economic value of creative arts Public sector  Increase pace & value of support  Prioritise investment for platforms  Ensure funds are transparent & dynamic. Areas for Action

 To double the value of sector revenues to £6.3bn by More companies More companies of scale Moving up the value chain Increasing employment Growing our reputation Target

The Strategy in a Nutshell