Research Methods
Whole theories are never tested directly – rather, specific hypotheses derived from a theory’s propositions are tested through research – the theory is then supported, or not. It is research that allows us to explore the relationships among events and to establish meaningful principles relating to personality – there is a continuous interplay between research and theory. The cornerstone of scientific method is a commitment to putting ideas to the empirical test – we determine by careful observation or experimentation the precise facts or relationships between variables
Why is it important to put theories to empirical tests? Intolerance of error Clarity and precision in developing ideas –Ex: operational definitions
Types of research 1.Observation Problems: 1) no control 2) observer bias and expectations 3) generalization problems 4) reactivity Advantage: realistic – not contrived/artificial
Types of Research (cont.) 2.Case Study - the detailed study of a single individual’s behavior over an extended period of time. Advantages – allows for a description of the complexities and idiosyncrasies of an individual’s personality which is generally lacking from other research strategies Problems: cannot be sure of cause/effect relationships Limited generality Information is retrospective Conclusions subject to the personal biases of the researcher
Types of Research (cont.) 3.Correlational Method – to determine the strength of relationships between and among variables. strength of relationships between and among variables. Advantages: 1) allows researchers to study a broad range of variables that could not be examined with experimental procedures 2) makes it possible to examine many aspects of personality in natural, real-world settings (effects of divorce on academic performance, etc) 3) allows prediction
Types of Research (cont.) Correlational Method Serious drawbacks: (1)Correlation does not imply causality, and (2)possible confounding effects of third variables
Types of Research (cont.) 4.Formal Experimental Methodology – the only way to establish cause and effect relationships. 2 groups – experimental and control – equivalent through random sampling and random assignment - Manipulate IV – look for changes in the DV. Changes in DV must be due to changes in the IV.
Types of Research (cont.) Formal Experimental Methodology Advantage – allows researchers to control/predict and understand phenomena. Limitations: Unethical to investigate certain questions Artificiality Artifacts – reactivity, demand characteristics, experimenter bias