StumbleUpon

Garrett Camp - StumbleUpon 1 StumbleUpon has been listed in TIME's 50 Best Websites and most recently in TIME’s 50 Must-Have iPad Apps.

StumbleUpon 1 'StumbleUpon' is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social networking|social-networking principles.

StumbleUpon 1 Toolbar versions exist for Firefox, Google Chrome, Opera (web browser)|Opera, Internet Explorer, and Safari (web browser)|Safari. StumbleUpon also works with some independent Mozilla-based browsers.

StumbleUpon 1 Native mobile StumbleUpon apps exist for Windows, iOS, Android (operating system)|Android, and the Amazon Appstore.

StumbleUpon - History 1 StumbleUpon was founded in November 2002 by Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd during Garrett's time in post-graduate school in Calgary, Canada. The idea of creating a company was established before the content: of the five or six ideas for products, StumbleUpon was chosen. Garrett describes in a BBC interview the moment for him in which he felt the company had really taken off: When we passed the half a million mark (in registered users), it seemed more real.

StumbleUpon - History 1 The popularity of the software attracted Silicon Valley investor Brad O'Neill to take notice of the company and assist with a move to San Francisco, as well as bringing in subsequent fund-raising totaling $1.2million from other angel investors including Ram Shriram (Google), Mitch Kapor (Mozilla Foundation), First Round Capital, and Ron Conway. Garrett Camp and Geoff Smith now reside in San Francisco, where StumbleUpon is headquartered.

StumbleUpon - History 1 StumbleUpon was owned by eBay from May 2007, when it was acquired for $75 million until April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. StumbleUpon is now an independent, investor-backed startup once again, with offices in San Francisco and New York City.

StumbleUpon - History 1 upon-revamps-ios-app/ On September 25, 2012, StumbleUpon released a redesign of its website in beta, and extended it to all users on October 24.

StumbleUpon - History 1 On January 16, 2013, StumbleUpon confirmed it had laid off 30% of their staff from 110 to 75 employees.

StumbleUpon - Service details 1 StumbleUpon uses collaborative filtering (an automated process combining human opinions with machine learning of personal preference) to create virtual community|virtual communities of like- minded Web surfers

StumbleUpon - Service details 1 Users rate a site by giving it a like button|thumbs up, thumbs down selection on the StumbleUpon toolbar, and can optionally leave additional commentary on the site's review page, which also appears on the user's blog. This social content discovery approach automates the word- of-mouth referral of peer-approved Web sites and simplifies Web navigation.

StumbleUpon - Service details 1 In the settings section of Stumbleupon you can further filter the types of webpages you may come across. There are interest filters which allow you to include only content for all ages, R rated content, or X rated content. There are also content filters in which you can choose to allow stumbles with audio, video, flash, and images.

StumbleUpon - Service details 1 On October 24, 2011, StumbleUpon deleted years worth of user-generated content, and removed HTML blogging, standalone blog posts, and photoblogging capabilities. Additionally, all previous blog posts were converted from HTML to plain text, and all photos were deleted from previous blog posts. StumbleUpon stated, Over time, we’ve come to realize that we are not able to support and scale a blogging platform, in addition to our recommendation engine.

StumbleUpon - StumbleUpon Video 1 On December 13, 2006, StumbleUpon launched their StumbleVideo site at The new site allows users without a toolbar to stumble through all the videos that toolbar users have submitted and rate them using an Ajax (programming)|Ajax interface. The site currently aggregates videos from CollegeHumor, DailyMotion, FunnyOrDie, Google, MetaCafe, MySpace, Vimeo and YouTube.

StumbleUpon - StumbleUpon Video 1 StumbleUpon launched a version of StumbleVideo for the Internet Channel Web browser that runs on the Wii console on February 12, This version of StumbleVideo is optimized for the Wii's smaller screen resolution and offers similar functionality to that of the original version.

StumbleUpon - StumbleUpon Video 1 In September 2013, StumbleUpon acquired 5by, a video discovery app.

StumbleUpon - StumbleThru 1 In April 2007, StumbleUpon launched the StumbleThru service, allowing users of the toolbar to stumble within sites such as YouTube, The Onion, Public Broadcasting Service and Wikipedia. According to the announcement of the feature, StumbleUpon plans on adding additional Web sites in the future.

StumbleUpon - Su.pr 1 In March 2009, StumbleUpon launched Su.pr, a URL shortening service. It is primarily used to link to Twitter and Facebook statuses and updates. This service is similar to that of bit.ly and TinyURL. From March through May 2009, the su.pr service was only available to people who had received an invite code, but it is now available to all StumbleUpon users.

StumbleUpon - Advertising 1 Paid Discovery is StumbleUpon’s ad system. StumbleUpon’s platform lets users surf the web by Stumbling to sites that match their interests, simply by hitting a button on their browser or mobile device. With Paid Discovery, an advertiser’s URL (website, video, etc.) becomes part of that stream.

StumbleUpon - Advertising 1 Since Paid Discovery sends visitors directly to the advertiser’s page, there’s no need to create an ad; the advertiser’s entire web page is the ad. When an ad is delivered a user, a green icon or “Sponsored” will appear in the toolbar or mobile app, denoting a paid stumble. StumbleUpon doesn’t serve typical display ad formats, such as pop-ups/interstitials, banners, etc.

StumbleUpon - Advertising 1 According to a 2013 fourth quarter Shareaholic's Social Media Traffic Report, Stumbleupon accounted for more publisher traffic than YouTube, Reddit, Linkedin and Google combined. Over 100,000 publishers, brands, and marketers use Stumbleupon's advertising and content distribution platform in order to promote their products and services. Stumbleupon now serves over 125 million brand and publisher sponsored placements per month.

StumbleUpon - Advertising 1 [ umbleUpon-Expands-National-Sales- Team-to-Meet-Native-Advertising-and- Content-Marketing-Demand StumbleUpon Expands National Sales Team to Meet Native Advertising and Content Marketing Demand]. Internet.itbusinessnet.com ( ). Retrieved on

StumbleUpon - Growth 1 In April 2012, StumbleUpon announced that it had over 25 million registered users of the service.

StumbleUpon - eBay 1 In May 2007, StumbleUpon was purchased by eBay. Early reports indicated that the company was also in talks with Google and AOL before the eBay announcement. In September 2008, eBay hired Deutsche Bank to try to sell StumbleUpon again. On April 13, 2009, founders Garrett Camp and Geoff Smith and other investors including Ram Shriram bought the company.

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