S ALES P ROMOTION Sports Entertainment and Recreation Marketing

S ALES P ROMOTION Sales promotion is a short-term incentive to get consumers interested in buying a product The purpose is to get consumers excited and interested in buying the product

S ALES P ROMOTION There are a variety of sales promotions, such as: Coupons Rebates Samples Contests Sweepstakes Types of Sales Promotion

S ALES P ROMOTION IN S PORTS At sporting events or sports arenas promotional events include: Special events Giveaways items Contests Reduced ticket prices

B USINESS TO B USINESS S ALES P ROMOTION (B2B) Sales promotions that target businesses have the same purpose, but take different form Business sales promotion includes: Sampling products Price incentives Free shipping Free merchandise

C OUPONS Coupons offer some type of price reduction or free merchandise Coupons are redeemed in the store or online

R EBATES The return of part of the payment made for a purchase used to entice customers to buy Must send receipt and form to the manufacturer for reimbursement

S AMPLES Sampling campaign is a fairly common way to promote a new product Sample of a new product are given away to potential customers

P REMIUMS Premiums are items that are given away free with the purchase of merchandise Example: Greatest NBA Finals Moments

C ONTESTS A contest is a game of skill Consumers must perform a task to win a prize Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament Top 16 won $1,000 Top 4 won a trip to the Final Four Winner will receive $10,000

S WEEPSTAKES Sweepstakes are a game of chance Participants need only to sign up to be included in the competition Can take place in person or online

P AIRED P ROJECT 1. You may work with a partner 2. You will be assigned a sports or entertainment event 3. Create 3 sales promotions for your assigned event using: a) Construction paper b) Markers