EMBA Annual Alumni Survey Taylor Elliott, Mika Patterson, Lakeitra Willis.

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Presentation transcript:

EMBA Annual Alumni Survey Taylor Elliott, Mika Patterson, Lakeitra Willis

Background Provide information that can help satisfy the needs of EMBA students at TWU. Results are shared with the accrediting body (ACBSP)

Research Objectives Evaluate alumni satisfaction with the EMBA program Determine overall effectiveness of graduate program Determine the longevity of the TWU School of Management EMBA Gala

Research Design Created questionnaire composed of 38 questions Sent out questionnaire via link –Accomplished through Client 55 alumni participated

RESULTS Alumni Survey

Sample Demographics AGE RANGE 36 – 45 years34.0% 46 – 55 years34.0% 26 – 35 years15.1% 56+ years13.2% 18 – 25 years3.8% SEX Female73.6% Male26.4%

Satisfaction “I love this program and I have recommended it to many of my friends and co-workers.” Highest Satisfaction Score…

Lowest Satisfaction Score…

Effectiveness Time it Took to Obtain Job After Degree –0 – 6 Months 35.2% –Other * 48.1% Degree Led to Promotion? –Did Not Receive 55.6% Degree Led to Pay Raise? –Did Not Receive 50.0% “I appreciate the opportunity for receiving a second chance - and a second career. Without this education…I would not be as successful as I am today. The valuable "lessons learned" by the faculty, staff, and fellow classmates was much better than I would have thought”

Alumni Relations 83.6% of students took classes at a location other than Denton –32.7% of students Attended the Houston Campus. “Most of the alumni communications I receive involve activities held at the Denton campus location. I live in Houston and attended the campus in Houston.”

Limitations Response Rate: – limitations Bounce back , Intervals of 15 –Time Frame

Recommendations 1.Continue to improve satisfaction measures – 90.0% goal in each category 2.Build stronger connection with program students and alumni –Targeted communication towards alumni and their specific campus –Provide a service to keep students, alumni, and faculty connected with one another 3.Provide Career Services for students –Advise and assist students with job placement 4.Discontinue Annual Alumni Gala 5.Continue collecting data – reopen survey