SEO: top-rankings in Google Harald J. Koch. Why are top-rankings in search engines that important?

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Presentation transcript:

SEO: top-rankings in Google Harald J. Koch

Why are top-rankings in search engines that important?

Top rankings in Search EnginesHarald J. Koch

short facts 83% of users pay only attentions for the first result page more than 70% of search queries are motivated by purchase intentions Varying by country Google has overall the biggest market-share Top rankings in Search EnginesHarald J. Koch

Keyword selection: What is the quantity of searches for a specific keyword? Top rankings in Search EnginesHarald J. Koch

ONPAGE Criteria (ON SITE) OFFPAGE Criteria (OFF SITE) Search Engine Optimization (SEO) Top rankings in Search EnginesHarald J. Koch + =

Meta Description Page Title eBay - New & used electronics, cars, apparel, collectibles... Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the world's online...Show stock quote for EBAY Autos, Used Cars, Motorcycles... - My eBay - ElectronicsShow stock quote for EBAY Autos, Used Cars, Motorcycles...My eBayElectronics k - Cached - Similar pagesCachedSimilar pages URL / domain / path / filename Top rankings in Search EnginesHarald J. Koch SERPs: strucuture of search engine result pages

ONPAGE: The Golden 5 Page Title Keyword Density URL / Path Headline (H1-formated) Meta Description Top rankings in Search EnginesHarald J. Koch

OFFPAGE: The Golden 5 Get Backlinks)! Top rankings in Search EnginesHarald J. Koch

Thank you! Top rankings in Search EnginesHarald J. Koch

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