Your Online Reputation
Thomas Larkin DDS
Social Media Social Media cuts both ways: There is never been a more powerful medium to build brands and market yourself to a broad audience. BUT negative comments and ratings can adversely affect your potential new patients who will inevitably “google” your name prior to setting up a new appointment.
Consumer Behavior Consumers are quickly embracing a “Ratings” mentality for goods and services on the internet
RepSpinner
DemandForce.com
Ratings
Rating Sites
The Solution You simply need to preemptively control the first page of google returns concerning your name and/or practice
Shock and Awe
Google Local Business/Places/+
Optimize Google + Yelp.com Superpages.com Yellowpages.com
1) Domain Names Register the following domains (1)Thomas Larkin DDS (2)Tom Larkin DDS (3)Dr Tom Larkin (4)Dr Thomas Larkin
Titles - Local Thomas Larkin DDS - Lexington Ky Tom Larkin DDS - Lexington Ky Dr Tom Larkin - Lexington Ky Dr Thomas Larkin - Lexington Ky
SEO 101 When your search phrase /title /and domain name match up, all search engines give you preference
The Title tag Understand the use of the title tag Every title of everything you post is your name Also consider adding your location in your title
Mini 1 Page Web Sites 1.Create a one page site for each name Wordpress Godaddy 2. Optimize it around your name
Youtube Video Office Web Cam Use the 4 Domains as “Titles”
Press Release
Linked In
Distribution Youtube Linked In Facebook Twitter Prweb