COMM 3353: Information & Communicattion Tehnologies I Dr. Shawn McCombs Chapter 4a: Economy

COMM 3353: Information & Communicatio n Technologies I Chapter 4a: Economy Chapter 4a: Economy

Causes of current communications revolution A Flow Economy Enterprise 2.0 Characteristics of a Network Economy Economy

Factors governing this increasing need: - scale extension in production processes; - increase in division of labor and organization complexity; - rise in standards of living; - information production gaining own dynamics ….. ICT’s in developed economies the Internet?

Control crisis inability to meet communication needs without ICT’s Prevented by high cost of technology in early adoption poor infrastructure and high costs of mass media characteristics (lagged behind size, speed, etc). Special consideration given to PR and Advertising Playing Catch-up five years after WWW developed … First Communications Revolution web 1.0 vs Web 2.0

The revolution of the microcomputer and effects upon society since the Industrial Revolution Beurocracies stand as an impedement in communication and technology advancement Fragmented types of Mass Communication - slows down the process of adoption ICT’s can be a an important means to solve these problems A need for more flexible network organization … Second Communications Revolution

Knowledge, networks, and management Realities of knowledge networks and knowledge management Information now more valuable than pysicical products Knowledge Networks Individuals use social media to share all kinds of knowledge ……. Enterprise 2.0

Academe first to embrace Use of Social Media in corporate communication on the rise... Co Lync and other tools ARD and client and server management Implicit conflict between existing corporate infrastructures ……. Social Media in Organizations

Networks and use of ICT’s between markets and bureaucratic hierarchies ICT’s used as channels to exchange goods and services Amazon and FedEX; eBay and UPS ……. Market hierarchies and networks

Embracing a new economy Pushes aside “old” economies, giving way to a “flow economy” - faster, efficient Scholars undecided as to the validity of the “New Economy versus New or Flow Economy” ……. Characteristics of a network economy

End Chapter 4a Presentation Information & Communication Technologies I