10 Tips for Creating Winning Mobile App Marketing Campaigns

Select the name for your app Make sure your app’s name is unique and can be recognized easily. A good name can lead to the success of the app, and a bad name for an otherwise good app can lead to its downfall. Additionally, think about including your app’s name in your keywords in order to maximize discoverability in the app stores. Insert the right screenshots Your app screenshots should be educative and full of information, helping customers to make their choice with ease. Once a person reaches your app’s download page, they need to be convinced your app is the right app for them. The way you market your app needs to entice people to download it. You can encourage this behavior by presenting potential customers with descriptive screenshots that show what they can expect after downloading.

Design a well-planned strategy Design a well-planned strategy that initiates well before your app goes live, including pricing, what vertical your app fits into, how you’ll market the app, and other details. you’ll also need to select the right keywords that reflect your app’s functionalities that will help your app become discoverable. For example, the keyword “black leather shoes” is a much better choice than just “shoes” or “leather shoes” to help drive new installs. It is essential that you understand your customer thoroughly before you launch your app in order to put the best strategy together as it’s ultimately your customers to decide whether or not your app is relevant. Determine the right icon Once you have decided on the right category for your app, you will need to determine the icon for your app. To be successful, make your icon stand out from the other commonplace app icons in your customer’s search results or display grid. This will help customers identify your app more easily, which will increase its chances of being used regularly. For example, a fuzzy or gaudy icon is a good way to make potential customers move right on to the next search result. Your app icon displays the overall purpose of your app, is one of your first interaction points with potential customers, and is one of the most important indicators of what the app does before customers download it.

Analyze your audience behavior Spend time recognizing their unique behavior patterns by studying their behavior as deeply as possible. You can’t develop a good app without studying your audience and finding ways to engage them on their terms. You can use methods such as consumer surveys and in-app feedback to find out more about specific customer preferences. Additionally, pay attention to which types of devices your audience uses most regularly so you can support them where they already are. Concentrate on objective The customer is the person who will actually determine your app’s success, so you need to ensure they are completely satisfied with the services and experiences you’re offering. Try to deliver the maximum advantage to a customer while they interact with your app, which should always be your main objective. Keep focused and try and prove the best and the richest possible user experience to your audience every time they reach out and engage with your app.

Launch your app using the right mobile technology If you want to go open source or use a proprietary source to develop your app, depending upon the type of audience you want to interact with. Then, you will need to choose the right technology to market your app. For example, you might opt for SMS to reach a maximum audience. Picking the best technology for different pieces of your marketing strategy matters. The next step is to create a mobile website, which is capable of adapting to the devices of most of your target audience. This step is entirely based on budget, and you will need to be careful about this vital aspect as it can affect your prospects in the long run. Build up the hype about your mobile app After the completion of your application & it is ready to be submitted to the app stores, make sure you fix a date on which to release it. Plus, plan out your application’s publicity by writing to online as well as print media. You can also contact sites such as App Advice and MacWorld to review your app, enabling a large group of people to read reviews before downloading your app.

Resource Wikipedia. (2016). “10 Tips for Creating Winning Mobile App Marketing Campaigns". Retrieved from On Jan 11 th, 2016 Android. (2015). “10 Tips for Creating Winning Mobile App Marketing Campaigns". Retrieved from On March 12 th, 2015 Cygnis Media. (2016). “10 Tips for Creating Winning Mobile App Marketing Campaigns". Retrieved from application/ipad-application.html On Jan 17 th, 2016