Chapter 3 Culture

Charles Schwab & Co. In 1990, Charles Schwab & Co. began looking for ways to expand. They decided one way to increase profits would be to take greater account of the increasing ethnic and racial diversity in America … …. why?

The United States is the most multicultural of all the world ’ s nations.

What is Culture “ The values, beliefs, behaviors, and material objects that together form a people ’ s way of life …”

Culture When looking at a culture, Sociologists find it useful to distinguish between Material and Non-material aspects of culture … … Between things and thoughts

Non-material Culture The intangible world of ideas created by members of a society. Examples?

Material Culture The tangible things created by members of a society. Examples?

Culture Culture shapes how we think, the ways we act, what we do, and helps form our personalities. Effects all aspects of a person ’ s life, even if they are unaware of it.

Culture Only humans rely on culture rather than instinct to ensure the survival of their kind. Every other form of life behaves in uniform, species-specific ways. Instincts tell a creature how to successfully navigate its environment, but through culture we create an artificial environment of our own to meet our needs.

Culture Shock Personal disorientation one feels when experiencing an unfamiliar way of life that is different from their own. Common for travelers though you may experience culture shock within your own culture. Examples?

No one way of life is ‘ natural ’… … what does come naturally to humans is creating culture.

Yąnomam ö Case Study

Standards PDE 430 Category III- Instructional Delivery: Student teacher/candidate, through knowledge of content, pedagogy and skill in delivering instruction, engages students in learning by using a variety of instructional strategies. PDE Chapter G- Instructional Planning Skills: The teacher plans instruction based upon knowledge of subject matter, students, the community and curriculum goals. PSSA Title 7.3- The Human Characteristics of Places and Regions PA Academic Standard B- Explain the human characteristics of places and regions by their cultural characteristics. ESL/ELL English Language Proficiency Standard 5: Social Studies. Grade Level Cluster 9-12; Writing Level 5 Bridging: Explain and evaluate contributions of significant individuals or historical times in politics, economics, or society. PA Alternative Academic D- Reading Critically in All Content Areas: Demonstrate after reading understanding and interpretation of both fiction and nonfiction text. Assessment Anchor R11.A.2- Demonstrate the ability to understand and interpret nonfiction text.