Dr. Ron Lembke HOW TO GIVE A TALK 1.Probably everybody in your talk can read English, and they are reading your whole slide while you are talking. 2.People.

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Presentation transcript:

Dr. Ron Lembke HOW TO GIVE A TALK

1.Probably everybody in your talk can read English, and they are reading your whole slide while you are talking. 2.People can read text really fast. Way, way faster than you can talk. For example, most of you have read this far before I got a whole sentence spoken. 3.If everyone is paying attention to reading your slide, they aren’t really paying attention to what you are saying. 4.For example, once you have read this sentence, clap your hands. Seriously, really do it. Clap your hands. I want to see who is first to clap their hands. 5.See what I mean? People can read really fast. HOW MUCH TEXT TO PUT ON A SLIDE?

 Get to the point  Speak naturally  Find your voice LESS IS MORE -MIES VAN DER ROHE

LESS IS ONLY MORE WHEN MORE IS NO GOOD FRANK LLOYD WRIGHT

 Say what you have to say, and sit down  People are busy. Respect their time by not wasting it  Same thing goes for papers, too. HOW LONG SHOULD I TALK?

 Darrell Huff  1954 HOW TO LIE WITH STATISTICS Depends upon the story you want to tell

 TOO MANY TRANSITIONS  ANIMATIONS AVOID THESE LIKE THE PLAGUE CRAZY ENTRANCES RAZZLE DAZZLE GETS BORING If you can’t dazzle them with diamonds…

Practice, practice, practice!!!

All for one, and one for all!

 Why should they care about your thing?  What is the goal of a company?  Convince them it’s related to what they already do  Everybody else is already doing it…. (and you guys are missing out)  The cool kids like it.  Studies have shown that 9 out of 10 teenagers think snowboarding is cool.  Kids like gum  Any ideas about that? THE GOAL

MY BREAKFAST CEREAL CHOICES We call this “Brand Extension.”

MY CANDY CHOICES

 Maybe 1,200 per year, not 20,000, but maybe it is 16,000  Average grocery store carries around 35,000 items NEW PRODUCTS

MAKE IT OBVIOUS

DO THESE LOOK FAMILIAR?

WHO CARES ABOUT LOGOS?

QUESTIONS?