Antonio Banos M.Ed. Bell Ringer: ….. Antonio Banos M.Ed. Executive Summary MARKETING PLAN.

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Presentation transcript:

Antonio Banos M.Ed. Bell Ringer: ….

Antonio Banos M.Ed. Executive Summary MARKETING PLAN

Antonio Banos M.Ed. Executive Summary You will write this section last. No more than ONE page. The executive summary is often considered the most important section of a marketing plan. This section briefly tells your reader where your company what your entire plan is all about… in a summary This is you elevator pitch, the presentation pitch…but written. Make it memorable, simple, engaging… make it LEGENDARY! Make sure to cover all sections of your plan, but don’t over do it. Think about it as a teasing the client to find out more. Let your executive summary tell a story… paint a picture. What about it?