Internet Business Models in Mobile Mika Mannermaa 4.5.2006 T-109.7510 Research Seminar on Telecommunications Business.

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Presentation transcript:

Internet Business Models in Mobile Mika Mannermaa T Research Seminar on Telecommunications Business

Contents Introduction Existing Internet Business Models Mobile Environment Applicability Conclusions

T Research Seminar on Telecommunications Business Introduction Business Model  “A description of the operations of a business including the components of the business, the functions of the business, and the revenues and expenses that the business generates” (InvestorWords.com, 2006).

T Research Seminar on Telecommunications Business Internet Business Models Rappa’s (2006) categories:  Brokerage  Advertising  Infomediary  Merchant  Manufacturer (Direct)  Affiliate  Community  Subscription  Utility

T Research Seminar on Telecommunications Business Brokerage Market-makers, faciliate buyers and sellers Commission-based revenue models Marketplace exchange, virtual marketplaces, auction brokering, transaction brokering eBay, PayPal

T Research Seminar on Telecommunications Business Advertising Advertising incomes as revenue Success based on high volumes or highly specialized viewers Huge potential  Total U.S. Advertising spending 300$ to 400$ billion in year 2005  Only 10$ billion spent online in year 2005 Banners, in-application advertisement, etc Google

T Research Seminar on Telecommunications Business Infomediary

T Research Seminar on Telecommunications Business Manufacturer

T Research Seminar on Telecommunications Business Affiliate

T Research Seminar on Telecommunications Business Community

T Research Seminar on Telecommunications Business Subscription

T Research Seminar on Telecommunications Business Utility

T Research Seminar on Telecommunications Business Mobile Environment

T Research Seminar on Telecommunications Business Applicability

T Research Seminar on Telecommunications Business Conclusions

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