HISPANIC HOUSEHOLDS SUBSCRIBE TO ALL TYPES OF CABLE SERVICES Source: Nielsen Media Universe Estimates, 2008-2015.

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Presentation transcript:

HISPANIC HOUSEHOLDS SUBSCRIBE TO ALL TYPES OF CABLE SERVICES Source: Nielsen Media Universe Estimates,

2008 – 2015 Cable Plus HH Comparisons +4% +12% +3.7% HISPANIC CABLE GROWTH OUTPACES OTHER SEGMENTS

Source: Nielsen Media Universe Estimates, HISPANIC HOUSEHOLDS HAVE MULTIPLE TV SETS

Source: Nielsen Media Universe Estimates, HISPANIC SEGMENT STILL COMMUNICATES IN TWO LANGUAGES

# HH's% of US 1Los Angeles1,924, New York1,437, Miami-Ft. Lauderdale770, Houston667, Dallas-Ft. Worth534, Chicago528, San Antonio443, San Francisco-Oak-San Jose426, Phoenix (Prescott)376, Harlingen-Wslco-Brnsvl-McA316, Sacramnto-Stkton-Modesto282, San Diego263, Fresno-Visalia261, Orlando-Daytona Bch-Melbrn257, Albuquerque-Santa Fe257, Philadelphia248, Denver242, Washington, DC (Hagrstwn)241, El Paso (Las Cruces)239, Tampa-St. Pete (Sarasota)234, Boston (Manchester)182, Austin179, Atlanta173, Las Vegas164, Tucson (Sierra Vista)127, Source: The Nielsen Company, September 2015 TOP 25 HISPANIC DMA’s