Social Media Presented to Dr. Carol Watson Honorary Board Member Emmanuel I Institute, Inc. By Jerome Chenevert

Introduction Emmanuel I Institute, Inc. is a nonprofit educational technology research organization. Currently, the organization is seeking ways to increase its web presence.

Why Increase Web Presence? Provide 24/7 public access Increase support basis Further promote organization’s exempt purpose Keep organization current with technological innovations

Social Media

What is Social Media? Internet-based applications that build on Web 2.0; and that allow the creation and sharing of user-generated content. Examples include:

Brief History of Social Media To better understand social media it is necessary to identify its origins. The concept of linking users via technology and sharing content dates back to the 1950s. In 1950s through the 1970s, early social media explorers used homemade electronic devices to generate a tone. These devices were used for Phone phreaking. Apple Co-founders Steve Jobs (left) and Steve Wozniak (right).

Social Media History: Phone Phreaking Telephone test lines and conference circuits used to host virtual seminars and conferences. Codelines, which are hacked corporate voic systems, were used to offer recorded greetings -callers could leave a message and a response would be given at the next update. These early systems laid the foundation for blogs and podcast.

Social Media History: Usenet The next major land mark in social media, usenet, came about in the late 1970s. It was created by two Duke University graduate students, Tom Truscott and Jim Ellis. Usenet provided a platform for users to post and read messages. These post were categorized and called newsgroups.

Social Media History: Commercial Online Services From commercial online services dominated social media. Companies such as Prodigy and CompuServe brought online interactive services to the masses.

Social Media History: World Wide Web Arguably the greatest technological innovation, the world wide web, created the platform and technologies needed to take social media to its zenith. In 1990, the world wide web created a way to communicate globally using the Internet and hypertext.

Social Media History: Social Networking The first social networking website, SixDegrees, surfaced in SixDegrees allowed users to create a profile and share with friends.

Who Invented Social Media? There is no one founder of social media. Rather, it is an innovation that represents the progressive thought of many.

Lead Thinkers Phone Phreaking- Joe Engressia (The Whistler), Steve Wozniak, Steve Jobs, John T. Draper (Cap’n Chrunch) Usenet- Tom Truscott and Jim Ellis Commercial Online Services- CompuServe World Wide Web- Tim Berners-Lee and Robert Cailliau Digg- Kevin Rose Facebook- Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes

The Innovation-Decision Process Knowledge Stage- 1950s-1970s (Phone Phreaking) Persuasion Stage (Usenet) Decision Stage (CompuServe) Implementation Stage (World Wide Web) Conformation Stage (SixDegrees)

Social Media S-Curve

Perceived Attributes of Social Media Innovators- Lead Researcher & Project Manager Early Adaptors- Officers, Managers & Research Team Key Laggards- Some Board Members and Volunteers

Persuasion Strategies Relative Advantage- To increase web presence, support basis, and communication. Compatibility- To stay current with technological inventions and promote exempt purpose.

Persuasion Strategies Cont. Compatibility- Easy to integrate with current web activity. Observability- Look around the city and town to see how many businesses and people are on Facebook and Youtube.

Social Media Critical Mass Social Media provide users with: Mutual discourse Exchange of Roles Control

Key Change Agents at Emmanuel I Institute 1.Need- Increase web presence, communication, and support basis. 2.Relationship- Social Media provides a new communication medium. 3.Problems- Change agents can use expertise to analyze and solve problems. 4.Intent to Change- Social Media provides opportunity for users to build social and technology skills. 5.Translate into Action- Communicating with research team and volunteers to promote the need and benefits of social media. 6.Stabilize- Incorporate social media into organizations policies. 7.Terminal Relationship- Use social media as primary communications outlet.

Centralized Approach Lead Researcher is knowledgeable of social media Top-down flow allows careful monitoring Key change agent identified social media as a way to address need Push staying current with technological innovations Wide-spread use in organization will reduce need to find new ways to address identified needs

Social Media at Emmanuel I Institute The mission of Emmanuel I Institute is to use educational technology to help improve the quality of life for all humanity, through the use of 21st Century learning.

Need for Social Media Increase our web presence and support basis: Facebook- provide website for supporters to communicate and get information YouTube- gives us a medium to broadcast videos Udutu- is integrated with Facebook and allow us to author and share courses

References